Raw Feed & Search

Curb Taxi Media’s ad inventory can now be bought programmatically via Place Exchange supply-side platform

… inventory and make programmatic buys via open auc… · …t success utilizing programmatic taxi top campaign… · … Curb Media enables programmatic buyers to further… · …campaigns, Curb’s programmatic taxi tops are equ… · …the leading SSP for programmatic out-of-home and p… · …portunity to access programmatic ad spend with ful… · …Now, through the Place Exchange platform, advertis… […]

curbtaximedia.com
Fri, Jan 22, 2021 at 11:45 PM

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The fundamentals of programmatic DOOH – explainer for agencies and brands (Video, 25:58, by Broadsign)

Programmatic DOOH is the talk of the town but what on earth is it? What does it mean for your agency or your brand, and why is it important? We’ll answer all of the questions you’ve wanted to ask but were too embarrassed to. […]

youtube.com
Tue, Jan 19, 2021 at 12:10 AM

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VIOOH’s DOOH ad inventory can now be bought programmatically via Ubimo’s demand-side platform (Businesswire)

… as a leader in the programmatic DOOH marketplace,… · …e their adoption of programmatic DOOH,” said Gav… · …mpaign flexibility, programmatic OOH allows brands… · … as a leader in the programmatic DOOH marketplace,… · …The integration provides agencies and advertisers … […]

businesswire.com
Thu, Jan 14, 2021 at 6:49 PM

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OOH’s path to bigger ad budget share: Location data, programmatic DOOH and breaking out of silos (OAAA)

…nd integration into programmatic buying platforms,… · …Ever since I arrived at Clear Channel Outdoor Amer… […]

thoughtleadership.oaaa.org
Thu, Jan 14, 2021 at 6:38 PM

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The Drum: programmatic out-of-home buying and dynamic DOOH named among top media trends for 2021

…stock can be bought programmatically, bringing the… · …ontinued growth for programmatic OOH in 2021, with… · …By John McCarthy. The increased digitization of… […]

thedrum.com
Wed, Jan 13, 2021 at 11:27 PM

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Clear Channel SVP explains programmatic DOOH and how it can help brands recover from the pandemic (Billboard Insider)

…mon questions about programmatic DOOH and to help … · …w items. What IS programmatic digital out-of-ho… · … similarly to other programmatic buys with real-ti… · …s. Put another way, programmatic DOOH offers every… · …nd you can purchase programmatic DOOH across most … · …Wade Rifkin, SVP – programmatic, Clear Channel O… […]

billboardinsider.com
Wed, Jan 13, 2021 at 1:31 PM

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programmatic DOOH platform Hivestack opens in China with The Trade Desk’s Troy Yang as lead (Campaign)

…hich specialises in programmatic digital out-of-ho… · …d his experience in programmatic in China "will be… · … scope" to leverage programmatic technology in DOO… · …hat is set to run a programmatic campaign in China… · …�s leading domestic programmatic DOOH full stack p… · …emselves to include programmatic DOOH". On the dem… · …Adtech firm Hivestack, which specialises in progra… […]

campaignasia.com
Wed, Jan 13, 2021 at 12:14 AM

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AdExchanger names DOOH buying platform Vistar Media among top 2020 programmatic Power Players

…ed capabilities for programmatic out-of-home in th… · …and a connection to programmatic revenue. Vistar h… · …Vistar Media was recently recognized by AdExchange… […]

info.vistarmedia.com
Wed, Jan 13, 2021 at 12:11 AM

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OOH trends for 2021 by EMC Outdoor: more accurate attribution, real-time measurement and programmatic

…ly be the year that programmatic Out of Home took … · …igued. Why hadn’t programmatic reached the level… · …his year. And while programmatic Out of Home certa… · …on. The fact is, programmatic served a number o… · …by Matthew Noll. The out-of-home industry has l… […]

emcoutdoor.com
Tue, Jan 12, 2021 at 9:14 PM

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Eight programmatic experts prophesize the biggest adtech trends for 2021 (Campaign)

…rged from our eight programmatic experts, who cove… · …by Jessica Goodfellow. programmatic DOOH: Qu… […]

campaignlive.com
Sun, Jan 10, 2021 at 6:51 PM

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OUTFRONT CEO Jeremy Male: programmatic DOOH buying and conversion of static to digital billboards will keep growing in 2021 (Billboard Insider)

We want to keep digitizing our estate. We turned off growth capexp for a few months last year. We would like to get up to 200 digital boards runway. […]

billboardinsider.com
Fri, Jan 8, 2021 at 5:50 PM

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DPAA to hold an in-person and virtual conference on programmatic DOOH in Shanghai, China, January 15, 2021

DOOH Connects - China. January 15, 2021: Shanghai - 7:30pm to 9:30pm; New York - 6:30am to 8:30am; London - 11:30am to 1:30pm. […]

dpaaglobal.zoom.us
Fri, Jan 8, 2021 at 12:10 AM

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programmatic DOOH 101 (Video, 34:48 by Croud)

… recording, Croud's programmatic experts take you … · …the ins and outs of programmatic digital out-of-ho… · …In this webinar recording, Croud's programmatic ex… […]

youtube.com
Thu, Jan 7, 2021 at 12:10 AM

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16:9: Cineplex Puts Shopping Mall DOOH Network On 40+ programmatic Platforms

…vailable on some 40 programmatic supply-side ad pl… · …sed screens. The programmatic availability of C… · …The DOOH wing of the Canadian cinema and media com… […]

sixteen-nine.net
Wed, Jan 6, 2021 at 11:17 PM

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Singapore-based traditional OOH buying platform TRAX integrates with Vistar’s programmatic DOOH tech

…ing with Vistar’s programmatic DOOH offering, th… · …The partnership will enable buyers in South East A… […]

info.vistarmedia.com
Sun, Dec 27, 2020 at 12:35 AM

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