Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media join forces to develop standards for DOOH inventory in programmatic transactions
Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling DOOH inventory in programmatic marketplaces based on screen type, audience and environment. […]
broadsign.com
Tue, Dec 8, 2020 at 7:22 PM
Tue, Dec 8, 2020 at 7:22 PM