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At last! programmatic DOOH advertising for dummies – with infographic (Media Online)

… Put very simply: programmatic media buying uses… · …ted as the year for programmatic digital out-of-ho… · …H differ from other programmatic channels such as … · …ke with traditional programmatic purchases, advert… · …The race to a truly programmatic environment is be… · …inventory available programmatically. As more m… · …Ps begin to support programmatic pDOOH and more bu… · …ng that can be done programmatically that cannot a… · …By Alasdair Muller, Guerrilla IMC. programmatic… […]

themediaonline.co.za
Mon, Nov 2, 2020 at 3:40 PM

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PHD UAE’s Chandni Varma pitches the advantages of programmatic OOH in the Middle East market

…ent the mindset for programmatic OOH remains undev… · …Despite the UAE being so technologically advanced,… […]

phdmedia.com
Sun, Nov 1, 2020 at 6:49 PM

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The Realistic Value of programmatic OOH

…on ambition for the programmatic OOH channel. We d… · …��increase spend on programmatic OOH in the next y… · …o adopt the word ‘programmatic’; a trading mec… · …strongly agree that programmatic OOH is a clear pa… · …part of their wider programmatic and digital strat… · …and transparency of programmatic OOH. Many of the… · …epurpose an on-line programmatic model for OOH rat… · …form that redefines programmatic OOH.  … · …In response to the recent VIOOH state of the natio… […]

Editorial
Thu, Oct 29, 2020 at 11:14 PM

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Australian digital billboard operator BIG Outdoor makes its screens available for programmatic buys via Vistar Media platform (BandT)

…of 150+ screens all programmatically available. As… · … is tailor-made for programmatic DOOH, and provide… · …BIG Outdoor is currently onboarding all 43 digital… […]

bandt.com.au
Tue, Oct 27, 2020 at 6:17 PM

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DOOH adtech firm Hivestack integrates with omnichannel DSP Sage + Archer to scale programmatic DOOH advertising in Europe

… – Hivestack, the programmatic digital out-of-ho… · …rcher, the European programmatic digital out-of-ho… · …es of Hivestack’s programmatic technology allows… · …RCHER The European programmatic DOOH and mobile m… · …the advantages that programmatic advertising has t… · …h all of the joy of programmatic buying, and none … · …AMSTERDAM, Netherlands (October 27, 2020) – Hive… […]

hivestack.com
Tue, Oct 27, 2020 at 4:58 PM

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IAB Europe Report Shows programmatic Growth and Use of External Resources

…l that revenue from programmatic advertising model… · …The latest findings from IAB Europe’s Programmat… […]

digitalsignagefederation.org
Mon, Oct 26, 2020 at 7:05 PM

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OAAA is Establishing Guidelines for programmatic Transactions

…omplished through a programmatic exchange [&h… · …The Out of Home Advertising Association of America… […]

thoughtleadership.oaaa.org
Wed, Oct 21, 2020 at 4:25 PM

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jcdecauxna.com
Wed, Oct 21, 2020 at 7:45 AM

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Val Morgan Outdoor touts its programmatic DOOH tech, cites ‘Minority Report’ (Mi-3)

…lock the Australian programmatic outdoor market ha… · … So, what does VMO programmatic outdoor look like… · …. We believe our programmatic out of home platf… · …ee campaigns traded programmatically accounting fo… · …Every newcomer to DOOH since 2002 feels obliged to… […]

mi-3.com.au
Tue, Oct 20, 2020 at 4:50 PM

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The State and Future of programmatic DOOH According to NOVUS Canada’s Debbie Drutz (Vistar Media)

…tter understand how programmatic buying fits into … · … to formally launch programmatic OOH at scale in 2… · … NOVUS’ preferred programmatic digital out-of-ho… · …s as they arise. As programmatic is defined as the… · …o built up NOVUS’ programmatic expertise, what r… · …o advance their own programmatic capabilities? … · …sense to leverage a programmatic platform? What un… · …hould execute a buy programmatically on Vistar’s… · …fits of running OOH programmatically? With prog… · …mmatically? With programmatic OOH still emergin… · …m non-guaranteed to programmatic guaranteed to rea… · …By Marissa Bernstein. We recently (virtually) s… […]

info.vistarmedia.com
Thu, Oct 15, 2020 at 7:22 PM

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Campaign: The growth of programmatic out-of-home advertising is being stunted by ignorance and lack of measurement

…The growth of programmatic out-of-home advertising… · … from Viooh. The programmatic OOH trading platf… · … of the benefits of programmatic OOH, which seemed… · …forecast to include programmatic OOH in all digita… · …of consensus on how programmatic OOH should be mea… · …t how they believed programmatic OOH campaigns sho… · …(60%) believed that programmatic OOH is important … · …avour of the use of programmatic OOH, versus 55% o… · …o increase spend on programmatic OOH in the next y… · … on the adoption of programmatic OOH in general. … · …d: “Industry-wide programmatic standards specifi… · …nvironment in which programmatic OOH can thrive."… · …The growth of programmatic out-of-home advertising… […]

campaignlive.co.uk
Wed, Oct 14, 2020 at 11:47 PM

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MediaPost: Flexibility Cited As Key Attribute To programmatic OOH

…y planned or bought programmatic out of home (OOH)… · …ort from VIOOH, the programmatic OOH trading platf… · …n excess of 200,000 programmatically available DOO… · …planning to include programmatic OOH will reach 51… · …ease their spend on programmatic OOH in 2021. In a… · … 2021. In addition, programmatic OOH is increasing… · …followed by digital/programmatic OOH (74%), broadc… · …nd attribution with programmatic OOH. Nearly ha… · … of the benefits of programmatic OOH. This was par… · … on the benefits of programmatic OOH advertising. … · …ed decisioning that programmatic OOH offers play a… · …nvironment in which programmatic OOH can thrive.�… · …More than nine in 10 U.S. media agencies and adver… […]

mediapost.com
Wed, Oct 14, 2020 at 11:28 PM

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programmatic OOH platform VIOOH to enter the US Market (Martech Series)

…entory and enabling programmatic trading via partn… · …in the fast-growing programmatic OOH sector. It en… · …a owners to provide programmatic trading across an… · … the enthusiasm for programmatic OOH, which combin… · … of the benefits of programmatic OOH. This was par… · … on the benefits of programmatic OOH advertising t… · …ut how they believe programmatic OOH campaigns sho… · …ease their spend on programmatic OOH in 2021, maki… · …ed decisioning that programmatic OOH offers play a… · …nvironment in which programmatic OOH can thrive.�… · …The report is published on the same day that VIOOH… […]

martechseries.com
Wed, Oct 14, 2020 at 5:17 PM

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‘programmatic is contributing to DOOH growth’: panel at DPAA Video Everywhere Summit 2020 (Media4Growth)

…of flexibility that programmatic brings to DOOH. T… · … was offered by the programmatic DOOH platform,”… · …In a session on ‘The Great Global Transformation… […]

media4growth.com
Wed, Oct 14, 2020 at 4:37 PM

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DOOH network Lemma and JCDecaux’s VIOOH integrate their programmatic platforms (BandT)

…xpanding its global programmatic DOOH inventory ac… · …ge. As the first programmatic DOOH player built… · …rowing appetite for programmatic DOOH heightened d… · … Lemma’s advanced programmatic platform with VIO… · …ivalled benefits of programmatic OOH trading. Adve… · …ata, technology and programmatic capabilities.”… · …Lemma has been expanding its global programmatic D… […]

bandt.com.au
Tue, Oct 13, 2020 at 7:28 PM

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