JCDecaux’s take on programmatic DOOH in 2024: the cross-channel opportunity (New Digital Age)
by Dom Kozak, Head of Programmatic, JCDecaux UK. Over the past 12 months, programmatic DOOH (pDOOH) has gone from strength to strength with revenues reported at a global level up 63% year on year in H1 2023. This growth has been underpinned by a united effort from early adopters to educate the wider industry about the benefits of the channel. […]
Thu, Dec 7, 2023 at 6:39 PM