Out-of-home hasn’t kept pace with inflation; 30% of OOH is DOOH, and one fourth of DOOH is programmatic (Insider Intelligence)
Ross Benes, Author; Insider Intelligence senior analyst. Out-of-home is doing better than other traditional formats. I still consider it a traditional medium, even though digital is a big part of it, two thirds of out-of-home ad spending is still like static billboards, traditional out-of-home printed ads, not the digital signage even though that's what's growing in the industry. […]
Mon, Nov 20, 2023 at 10:02 PM