In an interesting twist, a couple of Canadian adtech companies have developed what they call an auction package auction package that will allow American ... […]
The long-running DOOH screen network Lightbox has started letting ad partners know that it is in the process of winding down business operations, with ... […]
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments (Toronto and Montreal, Canada) – March 7, 2024 – StackAdapt and Broadsign today debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region. […]
Srikanth Ramachandran, CEO of Moving Walls. We have built this platform to address all OOH formats and buying processes - traditional and programmatic. The foundation of the platform is our registry, which we refer to as the single source of truth. […]
For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. […]
IPG Mediabrands NYC to Host Members Only Event NEW YORK – March 4, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today its Member Town Hall to be held on March 13 at IPG Mediabrands offices in New York. […]
Broadsign recently hosted a panel discussion at our Broadsign Connect 2024 Summit in Barcelona, where we invited out-of-home (OOH) experts to share their insights and perspectives on how automation for direct selling can help media owners improve their bottom lines. […]
The campaign is planned by OMD and PML, with creative from Publicis, unfolding across prominent Dublin shopping destinations including Dundrum, Swords Pavilions, and Ilac Shopping Centres. Encompassing a mix of classic and digital formats including mall digital, DXScreens and vinyl wrapped surfaces, the campaign is captivating shoppers at every touchpoint. […]
The campaign delivered winning results for increased sales and growth in brand association including a three-point growth in salience and a 17 per cent increase in brand power. Additionally, the campaign led to a 13 per cent increase in consumption year-on-year, and an 18 per cent boost in revenue during key winter months. […]
James Deaker. An interview with Stephanie Gutnik where we discuss what is different about Digital-Out-Of-Home (DOOH) advertising from other forms of advertising, the challenges and the opportunities. […]
The partnership expands Place Exchange's existing measurement offerings and enables its customers to use Reveal Mobile to measure campaign performance across the full marketing funnel, from measuring lift in brand metrics, to increases in online and in-store traffic, to conversions events like registrations, downloads, purchases. […]
I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement ... […]
Kuala Lumpur, 28th February 2024 – Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with the global ad network management platform DoohClick, further advancing potential demand from programmatic advertising partners. […]
I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do ... […]
Digital Out of Home Signage and Media Solutions Planned for Five Shopping Centres Across the Greater Montreal Area including Alexis Nihon, Mail Champlain and Centre Rockland. TORONTO, Feb. […]
