Digital Out of Home Signage and Media Solutions Planned for Five Shopping Centres Across the Greater Montreal Area including Alexis Nihon, Mail Champlain and Centre Rockland. TORONTO, Feb. […]
The half-day conference will present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns in Australia. Topics for the 2024 conference include: Release of new local research on buyside Attitudes to Programmatic DOOH,\. International market comparison on Programmatic DOOH markets. […]
Public-facing screens on sidewalks and attached to structures like bus shelters get knocked in some circles for using up energy while having no real purpose beyond advertising, but a small US display technology company says its screens are good for the environment – with the assertion that a coating on its LED display totems has the same air cleaning capabilities as six mature trees. […]
By Mark Bracey. Creativity was everywhere. I enjoyed visiting a critically acclaimed artist in their gallery, local restaurants and in particular Bridges Academy – endorsed by the likes of Ed Sheeran; a music studio and learning space offering “unemployed youth an inspiring and safe environment with access to world class technology and mentorship to help them thrive”. […]
Australian OOH trade body OMA has reported has reported an increase of 12.2 per cent on net media revenue for 2023, to $1,193.7 million. This number is up from an adjusted figure of $1,063.6 million for 2022. Q4 2023 saw an increase of 10.9 per cent on net media revenue year-on-year, posting $366.6 million up from $330.7 million for Q4 2022. […]
Amsterdam, February 2024: Deutsche Telekom has selected the Philips Tableaux ePaper Series as part of plans to extend and expand upon its digital out of home (DOOH) communications. In 2023, PPDS broke new ground for display technology, by becoming the world’s first leading display manufacturer to introduce full colour, large format, 16:9 ePaper digital signage. […]
20th February 2024: Singapore – Moving Walls, a trailblazer in enterprise software within the adtech and mediatech sectors, has appointed Larry Kleist as its new Global Chief Revenue Officer. With an illustrious career spanning over 35 years in sales, Larry brings a wealth of experience and expertise to the forefront of Moving Walls' global operations. […]
Dubai, UAE, 19th February 2024 – Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a Digital OOH media partnership with Nakheel, the world-leading master developer. […]
I am finally getting back to notes and recordings done during ISE week, including one of my favorite memories of that recent show – ... […]
Headquartered in Milan, Out There 360 has extensive experience in the luxury fashion space, including partnerships with several of the most prominent luxury brands. Talon will be fully integrated into Out There 360's North American strategy and planning process, maximizing OOH's impact and effectiveness for clients in this key region. […]
iCleanse, a digital out-of-home (DOOH) startup that develops Swift UV units for phone disinfection paired with advertising media, has chosen DoohClick as their ad management platform partner. The appointment is an additional step toward iCleanse’s further expansion in the United States. […]
Following the success of ISE 2023, this year, Sansi LED exhibited 3 new LED display series to be applied in digital signage markets. These displays are designed to be used in urban commercial areas, business centers, shopping malls, sports arenas as well as roadside billboards. […]
Dan Larden, Head of Media at ISBA There is still a challenge for the network agencies to take their traditional media planning and buying expertise and move that into channels like programmatic DOOH. There is definitely a danger that DOOH can fall halfway between the digital team and the traditional OOH planning team. […]
The next element of the campaign was powered by programmatic OOH. Large projections on South William St. and Capel St engaged audiences during the peak hours of 6-11pm. […]
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