Raw Feed & Search

Programmatic dooh SSP Place Exchange allows healthcare advertisers to buy its inventory via integration with omnichannel DSP DeepIntent

Through Place Exchange, DeepIntent’s advertisers now gain access to the pool of DOOH inventory across all major venues and formats, such as point-of-care locations, pharmacies, gyms, transit stations, retail locations, airports, roadside and city center billboards, and more, throughout the US, Canada, EMEA, and Latin America. […]

placeexchange.com · Promoted content
Fri, Mar 29 at 12:10 AM

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Video From Shakira Pop-Up Concert Shows How That Combo dooh Billboard And Stage In Times Square Works (16:9)

Colombian pop star Shakira did a pop-up show in New York’s Times Square on Tuesday night to launch a new album, and that’s relevant ... […]

sixteen-nine.net
Thu, Mar 28 at 8:46 AM

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Sea-Doo’s first programmatic dooh campaign increased purchase consideration by +144% (Broadsign)

Bombardier-owned Sea-Doo, a Canadian brand of personal watercraft vehicles and boats turned to programmatic DOOH, its first experience with the medium, to reach its core audience of personal watercraft, pontoon, and fishing enthusiasts. The DOOH campaign was launched in collaboration with Touché! agency and Broadsign Ads DSP, running alongside other channels like search and social media. […]

broadsign.com
Thu, Mar 28 at 8:44 AM

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Global wins contract to convert 2,000 BT payphones into dooh-ad supported streethubs

The new agreement will see Global convert up to 2,000 conventional BT payphones and kiosks into brand new Street Hubs over a 10-year period from 2025, as well as marketing and selling advertising on BT’s 959 existing Street Hubs. BT will continue to provide mobile and WiFi connectivity to the units. […]

Global
Wed, Mar 27 at 12:10 AM

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dooh network operator Bowling Center Television (BCTV) to use content from USA TODAY, the Associated Press (AP), Reuters and Stats Perform (DPAA)

New York, New York; March, 2024 — This announcement follows BCTV’s successful debut in major U.S. markets including New York, Chicago, Philadelphia, Dallas, Houston, Atlanta, Charlotte and many other cities as part of one of the largest planned DOOH/CTV deployments to date. […]

dpaaglobal.com · Promoted content
Tue, Mar 26 at 12:10 AM

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GSTV Gas Station dooh Screens Add Content Tie-Ups With Gaming, Influencer Marketing Publishers

It’s been reasonable to wonder how many people are interested in commodity information like news headlines, weather and sports scores pushed to screens on ... […]

sixteen-nine.net
Fri, Mar 22 at 9:09 AM

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Broadsign, Pikasso and LMX executives shared insights on the use of programmatic dooh (Media4Growth)

Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum. […]

media4growth.com
Wed, Mar 20 at 1:01 PM

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AB InBev’s Mike’s Hard Iced Tea sees a +119% lift with programmatic dooh campaign (Broadsign)

Kayla Caticchio. Looking to promote Mike’s Hard Tea in Canada, a ready-to-serve blend of premium iced tea and vodka with a refreshing lemon taste under the Mike’s brand, AB InBev turned to programmatic digital out-of-home to drive awareness in this new market. Objective. […]

broadsign.com · Promoted content
Wed, Mar 20 at 12:22 AM

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The growing role of dooh advertising in omnichannel mix: DPAA Global Session LATAMdooh April 15, 2024 in Miami

Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. DOOH Cross-Border Learning & Cocktails at Fontainebleu Miami Beach. RSVP today. […]

dpaaglobal.com
Wed, Mar 20 at 12:22 AM

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Updated speaker lineup for IAB Australia and OMA’s “Powering dooh” conference April 4, 2024 in Sydney (BandT)

The conference will provide a platform for industry leaders to delve into technical insights, practical strategies, and high-level planning sessions aimed at driving innovation and growth in the Programmatic OOH landscape. Media buyers will share their insights and strategies for maximising Programmatic DOOH investments in 2024. […]

bandt.com.au
Wed, Mar 20 at 12:11 AM

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OAAA reports US OOH ad revenue grew 2.1% in 2023 to $8.7 billion; dooh up 9.8%

WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. […]

OAAA
Tue, Mar 19 at 9:41 PM

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OUTFRONT Media expands programmatic dooh capabilities to 3,800 signs in NYC subway stations

This expansion creates America's largest programmatically available full-motion transit network. […]

OUTFRONT
Tue, Mar 19 at 9:38 PM

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In-Depth: New York’s MTA Enables Programmatic Across Its Entire dooh Network (AdExchanger)

By Anthony Vargas. Before OUTFRONT opened the displays for programmatic demand, ad placements on its MTA network had to be purchased through direct insertion order. Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains. […]

adexchanger.com
Tue, Mar 19 at 9:37 PM

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How to get the most out of your dooh campaigns with enhanced targeting and attribution (Broadsign on OpenMic)

Ryan Pogy, Broadsign. 1. Talk targeting goals and options with your DSP. […]

thedrum.com · Promoted content
Tue, Mar 19 at 12:22 AM

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Broadsign-powered programmatic dooh campaign achieved a 125% lift in attribution for the Canadian Real Estate Association

Kayla Caticchio. Objective. Along with agency partner No Fixed Address (NFA) and the Broadsign Ads DSP, CREA wanted to evaluate the role of DOOH as part of a larger omnichannel campaign to drive awareness and a positive image for REALTOR.ca, Canada’s leading real estate platform with the most active listings across the country. […]

broadsign.com
Fri, Mar 15 at 12:25 AM

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