I am finally getting back to notes and recordings done during ISE week, including one of my favorite memories of that recent show – ... […]
Headquartered in Milan, Out There 360 has extensive experience in the luxury fashion space, including partnerships with several of the most prominent luxury brands. Talon will be fully integrated into Out There 360's North American strategy and planning process, maximizing OOH's impact and effectiveness for clients in this key region. […]
iCleanse, a digital out-of-home (DOOH) startup that develops Swift UV units for phone disinfection paired with advertising media, has chosen DoohClick as their ad management platform partner. The appointment is an additional step toward iCleanse’s further expansion in the United States. […]
Following the success of ISE 2023, this year, Sansi LED exhibited 3 new LED display series to be applied in digital signage markets. These displays are designed to be used in urban commercial areas, business centers, shopping malls, sports arenas as well as roadside billboards. […]
Dan Larden, Head of Media at ISBA There is still a challenge for the network agencies to take their traditional media planning and buying expertise and move that into channels like programmatic DOOH. There is definitely a danger that DOOH can fall halfway between the digital team and the traditional OOH planning team. […]
The next element of the campaign was powered by programmatic OOH. Large projections on South William St. and Capel St engaged audiences during the peak hours of 6-11pm. […]
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Kayla Caticchio. With over a decade of experience in the industry, Displayce’s team is now made up of 40 DOOH experts and has established offices in key European regions like France, Spain, the UK, and the Netherlands to deliver premium support to clients within their respective regions. […]
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The program allows brands and agencies to execute targeted, dynamic and contextualised advertising campaigns across JCDecaux's programmatic-enabled airports through the VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform), including Displayce where it’s already available. […]
Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by the Covid-19 pandemic and is set to form 75% of the OOH advertising market in 2027, according to new IAB Compass findings. As the shift towards digital-first advertising continues apace, whatpossibilities does DOOH hold for marketers? And what brands are knocking it out of the park? […]
A panel of expert judges will assess the entries in front of a live audience. Ahead of the event, NDA caught with up the judges to get a feel for their personal take on the market for programmatic DOOH in 2024. Here, Alice Miller, Head of Programmatic & Display at Manning Gottlieb OMD (MG OMD) shares her thoughts… What do you see as the primary benefits of programmatic activation in OOH? […]
by Antonia Hamberger. The DooH provider Framen receives fresh financing from Axel Springer. The publishing group acquired the majority of shares in the Berlin start-up in 2020 and thus entered the DooH market. Framen now programmatically markets DooH and CTV inventory in more than 24 countries in Europe and beyond. […]
Established more than 20 years ago, Anić Outdoor currently operates 15 digital sites with a view to rolling out 20 new digital screens across 2024 and 2025. […]
Mark Bracey, Co - Founder & CCO at DoohClick AB & founder Portfolio Media . One ISE commentator suggested that CMS platforms are “all variations on the same thing.” Really? […]
