The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause ... […]
NEW YORK, April 30, 2024 -- The Out of Home Advertising Association (OAAA), has released the findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising. The study found that 73% of consumers view DOOH ads favorably. […]
Last year, the Daily Press jumped at the opportunity to play with this gigantic, new gadget and before long concern was expressed as to how well this monolith-sized message board would stand up to the inevitable vandalism that any nice, shiny new toy placed on the streets of Santa Monica will be vulnerable to. […]
PATTISON adopts Broadsign's tech stack, optimizing digital signage for new revenue and brand campaign bookings. The post PATTISON Enhances DOOH Campaigns with Broadsign appeared first on Commercial Integrator. […]
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]
This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners ... […]
Oh dear … The idea of putting ad screens in the washrooms of bars and restaurants – including embedded in urinals, no really – ... […]
I found my way into the very nascent digital signage and DOOH sectors 25 years ago, puzzling the hell out of my daily newspaper ... […]
New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025. London, April 25, 2024: The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. […]
By Molly Innes,Senior Reporter at Marketing Week. Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers looked to tap into first-party data ahead of the crackdown on cookies. […]
With this launch, VIOOH now offers prDOOH across the metro audiences of China's top two metro systems, Shanghai Metro and Beijing Metro. Beijing Top Result Metro manages media resources for the nine metro lines in Beijing across a total of 249 stations, with 8.15 million daily passenger flows. […]
The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week ... […]
From advanced audience targeting to real-time campaign optimization, LMX provides media owners with actionable information that leads to measurable results. Our technology is more than simply a campaign execution tool; it also helps you maximize the value of your pDOOH inventory. […]
Interview with Stephanie Gutnik, Global Chief Strategy Officer at Billups, a global Out-of-Home (OOH) managed services agency. We are implementing the AI technology to solve problems, namely the misperception that OOH is not measurable. […]
The Out of Home Media Association Aotearoa (OOHMAA) has unveiled its revenue results for the first quarter 2024. Key highlights from Q1 include: Digital Out of Home (DOOH) revenue continued its upward trajectory, accounting for a significant share of Q1 revenue at 78%, amounting to $32.2m. This represents a notable increase of 14% YOY. […]
