UM’s campaign Guinness Brewery of Meteorology is the winner of JCDecaux’s inaugural Programmatic DOOH Campaign of the Year award
The campaign delivered winning results for increased sales and growth in brand association including a three-point growth in salience and a 17 per cent increase in brand power. Additionally, the campaign led to a 13 per cent increase in consumption year-on-year, and an 18 per cent boost in revenue during key winter months. […]
Thu, Feb 29 at 12:08 PM