Raw Feed & Search

What is programmatic DOOH? (75Media UK)

…so seen the rise of programmatic DOOH in recent ti… · … what we mean by ‘programmatic DOOH’. In si… · …ay look to leverage programmatic DOOH by purchasin… · …te. Interestingly, programmatic DOOH also enables… · …ater in the piece), programmatic digital ads clear… · … data-led nature of programmatic DOOH is central t… · …nefit of leveraging programmatic DOOH lies in the … · …only did it utilise programmatic DOOH to share its… · …ment. So, although programmatic DOOH doesn’t ne… · … also arguable that programmatic DOOH allows for m… · …l and popularity of programmatic DOOH means that m… · …, mobile and online programmatic campaign through … · …mongst some to view programmatic DOOH as an advanc… · …n you fully utilise programmatic DOOH for the bene… · …d of the value that programmatic DOOH can add to y… · …as part of a simple programmatic DOOH test run, al… · …ets are integral to programmatic DOOH, as they enh… · …mobile channels and programmatic DOOH makes the pr… · …ball areas for your programmatic DOOH ads and meas… · …e viability of your programmatic DOOH and wider ou… · …ve it; our guide to programmatic DOOH, its core ad… · …wner. Certainly, programmatic DOOH has ushered … · …orporate and manage programmatic DOOH as part of a… · …! The post What is programmatic DOOH? appeared fi… · …The number of active DOOH screens in Great Britain… […]

75media.co.uk
Fri, Oct 29, 2021 at 12:10 AM

Permalink

Vistar Media VP explains what makes a programmatic DOOH system, the current digital signage trends

…cusses what makes a programmatic DOOH system, the … · …Sponsored content. Eric Lamb, VP at Vistar Media, … […]

avnetwork.com
Thu, Oct 28, 2021 at 10:49 PM

Permalink

programmatic DOOH platform Vistar Media to start using Comscore’s DOOH audience measurement data for targeting

 […]

comscore.com
Thu, Oct 28, 2021 at 9:48 PM

Permalink

The Opportunity for OOH is Within programmatic Multi-Channel Campaigns

… the integration of programmatic OOH (prOOH) into … · …By: Erin McFadden, VIOOH One of the key discussion… […]

thoughtleadership.oaaa.org
Mon, Oct 25, 2021 at 3:04 PM

Permalink

The Drum: Adomni’s CEO pitches the platform’s programmatic DOOH capabilities in the post-pandemic recovery market

… connected screens, programmatic OOH is easier tha… · …. “Launching a programmatic DOOH campaign has… · …of it.” Making programmatic DOOH history In … · …o be the “largest programmatic billboard campaig… · …he opportunity with programmatic DOOH offers an ou… · …Jonathan Gudai, chief executive officer, Adomni. … […]

thedrum.com
Sun, Oct 24, 2021 at 7:02 PM

Permalink

New Zealand DOOH network MediaWorks can now sell its ad space programmatically via Vistar Media’s demand-side platform (StopPress)

…through its digital programmatic trading platform.… · …creasing demand for programmatic trading. Digital … · …assets, through the programmatic channel. “Pr… · …s of mobile and web programmatic inventory looking… · …iences as part of a programmatic plan.” The e… · …ting the MediaWorks programmatic channel and utili… · …rgeted outcomes for programmatic buyers.… · …MediaWorks and Vistar Media are teaming up to offe… […]

stoppress.co.nz
Wed, Oct 20, 2021 at 11:42 PM

Permalink

Pikasso and Broadsign activate the first programmatic DOOH Campaign in West and North Africa (Campaign Middle East)

…Pikasso, a programmatic Out-Of-Home company in the… · …announced the first programmatic DOOH campaign dis… · …that specializes in programmatic buying, is part o… · …Pikasso, a programmatic Out-Of-Home company in the… […]

campaignme.com
Sun, Oct 17, 2021 at 6:09 PM

Permalink

programmatic TV platform MiQ aims to expand into DOOH advertising, integrates with Hivestack DSP for UK, Canada operations (ExchangeWire)

… Platform (SSP) for programmatic DOOH activation a… · …drive the future of programmatic DOOH together. … · …er. As a leading programmatic partner for agenc… · … expanding into the programmatic DOOH space to rei… · … to innovate, while programmatic DOOH is quickly b… · …development for the programmatic digital out of ho… · …positioned to drive programmatic DOOH innovation f… · …MiQ will use the Hivestack Demand Side Platform (D… […]

exchangewire.com
Wed, Oct 13, 2021 at 10:37 PM

Permalink

Velocity DOOH network can now sell ads programmatically via Vistar’s SSP platform (Yahoo Finance)

Vistar customers will now have access to Velocity's DOOH screens in: Grocery Network: 170 screens in upscale Manhattan grocery stores at checkout Hospitality Network: 570 screens at lobby/check-in area Movie Theaters: 400 screens in the lobby and other high-traffic areas (more plan to be deployed in 2022) "Our goal is to bring compelling inventory to buyers in a streamlined marketplace where sophisticated data strategies can be applied to engage consumers in the physical world," said Eric Lamb, SVP of Supply, Vistar Media. […]

finance.yahoo.com
Tue, Oct 12, 2021 at 10:46 AM

Permalink

programmatic DOOH ad tech company Hivestack opens up its Ad Server to work with multiple SSP/Exchanges (PRNewswire)

…x SSP/Exchanges for programmatic monetization, wit… · …c SSP/Exchanges for programmatic monetization. Inc… · …oss both direct and programmatic sales channels. U… · …"Optimally managing programmatic sales across mult… · …to the sell side of programmatic DOOH." Francoi… · …imal yield, improve programmatic revenue, and bett… · …e, and better serve programmatic buyers." Kevin… · …inventory available programmatically to us without… · … means that we gain programmatic access to premium… · …uy and sell side of programmatic digital out of ho… · …Exchange to attract programmatic revenue. DOOH med… · …Hivestack has introduced new, unified auction fram… […]

prnewswire.com
Thu, Oct 7, 2021 at 7:04 PM

Permalink

As of November 2021, Branded Cities’ DOOH inventory will be available for programmatic buying via VIOOH platform (Billboard Insider)

…essed via VIOOH’s programmatic platform, will en… · …lerated adoption of programmatic technology, predi… · …U.S. will be traded programmatically this year (pr… · …ear. This makes the programmatic DOOH market worth… · …It looks like JCDecaux-owned VIOOH is adding more … […]

billboardinsider.com
Tue, Oct 5, 2021 at 11:02 PM

Permalink

How Broadsign’s Automated Yield Optimization replaces manual management of DOOH campaign schedules and allows for programmatic buying (AIThority)

…gital inventory and programmatic transactions. Thi… · …igital, followed by programmatic trading. Automate… · …By Seamus Hunn, To keep pace with the increasin… […]

aithority.com
Mon, Oct 4, 2021 at 11:02 PM

Permalink

A recap of Talon Outdoor’s roundtable on programmatic DOOH (NewDigitalAge)

…he opportunity that programmatic out-of-home offer… · …ighlighting that “programmatic and automation is… · …enefits of bringing programmatic into out-of-home,… · …�ve made with other programmatic channels”. �… · … the best things of programmatic, treat them caref… · …eir voices heard as programmatic out-of-home evolv… · … about the value of programmatic out-of-home, it c… · …the route of buying programmatic out-of-home, it r… · …uture is bright for programmatic out-of-home, but … · … issues that online programmatic is currently faci… · …By Tyrone Stewart. In this article, we hear from a… […]

newdigitalage.co
Thu, Sep 30, 2021 at 10:59 PM

Permalink

VIOOH CMO pitches the benefits of programmatic DOOH and the capabilities of the VIOOH platform (AdQuick)

…ps for success with programmatic DOOH? HM:It's … · …-data strategy in a programmatic OOH buy, we see b… · …s. 3. How is the programmatic OOH element worki… · …th VIOOH, a leading programmatic digital out-of-ho… · …urable solution for programmatic digital out-of-ho… · …global, independent programmatic planning and trad… · …media owners to the programmatic digital ecosystem… · …ently.  Helen is a programmatic DOOH expert and e… · … unique features of programmatic DOOH can help med… · …ps for success with programmatic DOOH, the bigg… · …isconceptions about programmatic DOOH, the tren… · … of digital OOH and programmatic tech experts, VIO… · … through the use of programmatic capabilities and … · …the industry to the programmatic digital ecosystem… · …ated automation and programmatic trading platform,… · …r brands to include programmatic DOOH advertising … · …e deliver effective programmatic DOOH for our part… · …nclude OOH in their programmatic budgets. Progr… · …biggest benefits of programmatic DOOH? HM: Progra… · …e from ad-blocking, programmatic DOOH also provide… · …y had in one-to-one programmatic environments - en… · …biggest myths about programmatic DOOH? HM: As whe… · … DOOH? HM: As when programmatic started in displa… · …y, one myth is that programmatic in DOOH is used t… · …th display however, programmatic OOH has finite ca… · …inventory is traded programmatically, and through … · …H buyers knew about programmatic DOOH? HM: The me… · …n a smart way using programmatic trading and event… · …es, means that with programmatic, OOH can now trul… · …lerated interest in programmatically traded DOOH, … · …he number of active programmatic campaigns since t… · …ity that comes with programmatic DOOH. AQ: What a… · … launch data-driven programmatic DOOH campaigns in… · …By Lina Miranda. We had the pleasure of speakin… […]

adquick.com
Wed, Sep 29, 2021 at 3:24 PM

Permalink

‘AI SaaS platform’ Alfi says it has added its inventory to Vistar Media’s programmatic DOOH exchange (Yahoo Finance)

…will be joining the programmatic exchange via Vist… · …raced the ways that programmatic technology benefi… · …ce, advertisers and programmatic buyers can work t… · …al signage into the programmatic marketplace and s… · …ences, the value of programmatic advertising will … · …enormous demand for programmatic advertising from … · …according to Alfi's programmatic research, 94% of … · …are of the benefits programmatic advertising will … · …Alfi will be joining the programmatic exchange via… […]

finance.yahoo.com
Tue, Sep 28, 2021 at 6:49 PM

Permalink