Raw Feed & Search

Supply-side platform for programmatic OOH media Place Exchange launches tool for OOH audience measurement (Digital Signage Today)

…arketers buying OOH programmatically, we saw the c… · …PerView enables users to perform RFI measurement a… […]

digitalsignagetoday.com
Wed, Dec 15, 2021 at 12:10 AM

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Hong Kong agencies GroupM, Xaxis, Publicis, Havas and dentsu International Hong Kong select Hivestack as a programmatic demand-side platform for buying DOOH media (PRNewswire)

… now be able to buy programmatic DOOH inventory th… · …continued growth of programmatic DOOH opportunitie… · …ertising to pioneer programmatic DOOH in Hong Kong… · …o continue to drive programmatic digital out of ho… · …the key benefits of programmatic DOOH for marketer… · …ters is that we can programmatically deliver the d… · …heir market leading programmatic technology and of… · …Kong to buy premium programmatic DOOH inventory, a… · …Hong Kong-based advertisers will now be able to bu… […]

prnewswire.com
Mon, Dec 13, 2021 at 11:29 PM

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programmatic DOOH platform Hivestack expands to Taiwan via 6000-screen hair salon network Solmate (PRNewswire)

…looking to activate programmatic in Taiwan, Solmat… · …lerated adoption of programmatic DOOH in the Taiwa… · …e Taiwan market for programmatic DOOH and we are t… · …e awareness for the programmatic DOOH channel and … · …Solmate currently has 6,000 premium digital screen… […]

prnewswire.com
Mon, Dec 13, 2021 at 11:20 PM

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programmatic supply-side platform Place Exchange releases reach, frequency, and impression (RFI) measurement for buyers and sellers of OOH media (Billboard Insider)

…arketers buying OOH programmatically, we saw the c… · … and frequency, for programmatic OOH, in ways that… · …to plan and measure programmatic OOH on equal foot… · …Billboard Insider’s take: Here are two press rel… […]

billboardinsider.com
Sun, Dec 12, 2021 at 11:08 PM

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Delhi Airport will now have a new programmatic DOOH media infrastructure (My Hoardings)

…eer in the field of programmatic digital out-of-ho… · …rport will now have programmatically controlled di… · …orms in the airport programmatically. Not only wil… · …ssengers, etc. in a programmatically controlled br… · …In a pathbreaking step to bring uniqueness to the … […]

myhoardings.com
Sun, Dec 12, 2021 at 3:25 PM

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MediaPost: Golf cart screen network Edison Interactive makes its inventory available for programmatic buys via Place Exchange platform

… platform (SSP) for programmatic out-of-home (OOH)… · …Place Exchange, a supply-side platform (SSP) for p… […]

mediapost.com
Thu, Dec 9, 2021 at 11:25 PM

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2022 Predictions for DOOH advertising by Dorota Karc, Head of programmatic, WallDecaux (New Digital Age)

…ecoming part of the programmatic ecosystem and hen… · …already implemented programmatic OOH because they … · …The challenges haven’t changed much across the y… […]

newdigitalage.co
Wed, Dec 8, 2021 at 11:15 PM

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Hivestack & PSI Launch First programmatic Digital Out of Home (DOOH) Campaign on the Paris Metro Network (ExchangeWire)

…ernational on their programmatic digital out of ho… · …y of the first-ever programmatic DOOH campaign in … · …programmatic digital out of home (DOOH) ad tech co… […]

exchangewire.com
Wed, Dec 8, 2021 at 11:04 PM

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Tata CLiQ Luxury executes its first programmatic DOOH campaign on Lemma network in Mumbai and New Delhi airports (Exchange4Media)

…xecuted their first programmatic DOOH campaign for… · …g DOOH network. The programmatic DOOH campaign aim… · …utdoor space, using programmatic DOOH infused with… · … Expanding their programmatic portfolio, Tata C… · …Lemma for our first programmatic DOOH has helped u… · …Tata CLiQ Luxury, India's premier luxury lifestyle… […]

exchange4media.com
Wed, Dec 8, 2021 at 12:11 AM

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French in-store DOOH network Inmediacenter makes its ad inventory available for programmatic buying via Vistar’s SSP (Digital Signage Today)

…the release. The programmatic availability of I… · …their investment in programmatic out-of-home." … · …e media, building a programmatic platform for buye… · …Part of the French retail group Auchan, Imediacent… […]

digitalsignagetoday.com
Sun, Dec 5, 2021 at 3:19 PM

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MediaPost: Uber Digital Out-of-Home Inventory Now Available Via Vistar’s programmatic Exchange

…ory to be purchased programmatically on Vistar Med… · …buyers to access it programmatically either via it… · …Uber OOH, the official digital ad network running … […]

mediapost.com
Thu, Dec 2, 2021 at 3:02 PM

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programmatic OOH State of the Nation

…lerated adoption of programmatic out-of-home, show… · …By: Erin McFadden, VIOOH Last year, the COVID-19 p… […]

thoughtleadership.oaaa.org
Wed, Dec 1, 2021 at 2:51 PM

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5 Predictions for programmatic OOH in 2022

… for the burgeoning programmatic OOH category R… · …I once predicted I’d never write one of those ar… […]

thoughtleadership.oaaa.org
Wed, Dec 1, 2021 at 1:10 PM

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Blue Bite and Lamar executives: The future of OOH advertising is programmatic DOOH, IOT and engagement-based metrics (Podcast by Blue Bite)

…ding geofencing and programmatic, that have enable… · …OOH Advertising is no longer limited to static bil… […]

bluebite.com
Sun, Nov 28, 2021 at 5:52 PM

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Uber DOOH network makes its inventory available for programmatic buying via Place Exchange platform (Digital Signage Today)

…latform company for programmatic OOH media, has in… · … for OOH with other programmatic channels within t… · …hin the DSP systems programmatic buyers use. Throu… · …Place Exchange, a supply-side platform company for… […]

digitalsignagetoday.com
Thu, Nov 25, 2021 at 12:10 AM

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