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The Biggest Stumbling Block to programmatic OOH Adoption (Media Village)

…eraged the power of programmatic OOH. His perspect… · … value to brands of programmatic OOH were compelli… · …you say before that programmatic is the future of … · … and quickly turn a programmatic campaign on and o… · …EAD MORE Second, programmatic is all about spee… · …anges. In short, programmatic OOH helps you get… · …e possibilities for programmatic OOH. Now marke… · …o brand adoption of programmatic OOH? Mak: With… · …s of people confuse programmatic OOH with some of … · …hey associated with programmatic in the online spa… · …ars ago. Back then, programmatic online began as a… · …n or loud enough -- programmatic OOH is about prem… · … campaign that used programmatic OOH? Mak: Well… · …ust mentioned about programmatic OOH. They came to… · …ed up deciding that programmatic was the right fit… · …ced them to go with programmatic OOH? Mak: Ther… · …flexibility. Before programmatic OOH you'd need mu… · …y done this without programmatic, they might have … · …ht when it comes to programmatic OOH. Click the… · …By Wade Rifkin. I recently got a chance to catch u… […]

mediavillage.com
Mon, Jul 26, 2021 at 11:00 AM

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Place Exchange Closes $20 Million in Venture Funding for programmatic Out of Home Advertising (DPAA)

… platform (SSP) for programmatic out-of-home (OOH)… · … opened the door to programmatic activation. Place… · …e OOH channel truly programmatic, with the same wo… · …pabilities as other programmatic media,” said Ar… · …o and lack many key programmatic capabilities crit… · … has been driven by programmatic buyers that have … · … With its unique programmatic vision, flexible … · …efits of buying OOH programmatically through Place… · …nalytics, to larger programmatic buys through onli… · …that shift, driving programmatic adoption in the O… · …s always focused on programmatic growth of the ent… · …the leading SSP for programmatic out-of-home and p… · … to access untapped programmatic ad spend with ful… · …Series A Round Co-led by Revolution Ventures and T… […]

dpaaglobal.com
Wed, Jul 21, 2021 at 1:00 PM

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QR-Powered programmatic DOOH (AdNews (Australia))

Adtech Realworld has launched QDOOH, a self-serve billboard booking platform with QR-powered ordering. Michael Scruby, CEO of Realworld, says QDOOH will help outdoor media compete with Google and Facebook for local advertising budgets. "The local advertising market is worth $137bn in the US but OOH is only getting a 4% share," he says. […]

adnews.com.au
Wed, Jul 21, 2021 at 7:15 AM

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Vistar Media Joins COMMB’s programmatic/Re-Marketer DOOH Membership

…s, media owners and programmatic tech-stacks in th… · …o its newly created programmatic/re-marketer membe… · … be among the first programmatic members to levera… · …laboration with the programmatic experts at Vistar… · …e and efficiency of programmatic technology to cre… · …sitioned to execute programmatic campaigns and enh… · …ertisers, agencies, programmatic tech-stacks, and … · … leading end-to-end programmatic ecosystem for dig… · …TORONTO, July 19, 2021 /CNW/ - COMMB, Canadian Out… […]

newswire.ca
Tue, Jul 20, 2021 at 6:30 AM

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Two examples of programmatic DOOH campaigns run via Adomni platform (Video, 16:29)

… about their recent programmatic DOOH campaign str… · …Adomni CEO and two different major brands tell abo… […]

youtube.com
Sun, Jul 18, 2021 at 8:17 AM

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programmatic & Mobile Drive Awareness For Bounce Curl [Video] (OOH Today)

OUTFRONT’s newest Front Street episode from Senior Manager of Product Marketing, Ben Ancher. In this specific episode, Ben discusses how Bounce Curl, a leading curly hair care brand, drove awareness, consideration, and purchase intent. Tools utilized in this campaign led to it’s ultimate success. […]

oohtoday.com
Wed, Jul 14, 2021 at 10:30 AM

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16:9: Vistar Media Gets $30M Series B Funding From Lamar to Build Out programmatic Product, Drive Expansion

…ity position in the programmatic technology firm V… · …y develop Lamar’s programmatic channel.” … · …ross all direct and programmatic revenue streams. … · … leading sources of programmatic OOH demand, inclu… · …The OOH media firm Lamar Advertising has taken an … […]

sixteen-nine.net
Mon, Jul 12, 2021 at 4:00 PM

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Vistar Media Announced as programmatic Supply-Side Platform for Scentre Group’s BrandSpace Network (OOH Today)

… network, providing programmatic access to their h… · …s will be available programmatically via Vistar of… · …ing capabilities of programmatic, creates a powerf… · …ilable for purchase programmatically via Amobee, M… · …Vistar Media, the leading global provider of digit… […]

oohtoday.com
Mon, Jul 12, 2021 at 3:30 PM

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Ask an Expert: How Do You Handle Proof of Performance With programmatic Advertising? (Billboard Insider)

…formance works with programmatic advertising. We a… · …of performance with programmatic out of home adver… · …Billboard Insider was curious how proof of perform… […]

billboardinsider.com
Wed, Jul 7, 2021 at 1:00 PM

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Media Buyers in Australia Are Adopting programmatic OOH (AdNews)

… out-of-home (DOOH) programmatically for the first… · …ies increased their programmatic investment in an … · …t and assessment of programmatic DOOH activity," s… · …confidence that the programmatic DOOH market will … · …ing the benefits of programmatic while also retain… · …cies to embrace the programmatic buying of DOOH an… · …Almost one quarter of Australian advertising agenc… […]

adnews.com.au
Tue, Jul 6, 2021 at 2:30 PM

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Neil Shapiro Announced as New Head of programmatic at OUTFRONT (OUTFRONT)

… brings significant programmatic experience to OUT… · …igital evolution in programmatic sales; and variou… · …n Post and AOL. OOH programmatic growth has opened… · …rtners and lead our programmatic approach will gre… · … platforms – both programmatic and ad servers �… · …place." Overall, programmatic modernizes the wa… · …front-announces-new-programmatic-lead-301325090.ht… · …NEW YORK, July 6, 2021 /PRNewswire/ -- OUTFRONT Me… […]

investor.outfrontmedia.com
Tue, Jul 6, 2021 at 9:30 AM

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programmatic OOH Reflects Overall Pandemic Recovery (OAAA)

… we saw spending on programmatic OOH increase dram… · …greater emphasis on programmatic benefits such as … · …celerate, with 2020 programmatic OOH spending ecli… · …trends reflected in programmatic OOH buying patter… · …hts include: Top programmatic OOH spending cate… · …Spending across all programmatic OOH media formats… · …able trends include programmatic OOH buyers contin… · …nd that spending on programmatic video OOH increas… · … proven benefits of programmatic buying with the u… · …By Linda Liu, Marketing Director, Place Exchange. … […]

thoughtleadership.oaaa.org
Wed, Jun 30, 2021 at 10:45 AM

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programmatic DOOH

…ose unfamiliar with programmatic media understand … · …anaging and selling programmatic media The post Pr… · …Course Name: programmatic DOOH Course Author:&n… […]

digitalsignagefederation.org
Tue, Jun 29, 2021 at 3:38 PM

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The Case for programmatic OOH (Mediatel News)

… In my opinion, the programmatic outdoor ecosystem… · …at the appetite for programmatic display advertisi… · …ded efficiencies of programmatic, that is really d… · …et outdoor ads as a programmatic option. Why wo… · …SP? Outdoor, and programmatic outdoor, become a… · …ed, the addition of programmatic is enabling OOH t… · …By Gavin Wilson, chief revenue officer at VIOOH. P… […]

mediatel.co.uk
Tue, Jun 29, 2021 at 2:30 PM

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FOX and Rapport First to Measure programmatic Taxi and Rideshare OOH Alongside Non-Moving Inventory (OOH Today)

… leading end-to-end programmatic ecosystem for dig… · … “The beauty of programmatic has always been t… · … leading end-to-end programmatic ecosystem for dig… · …Brands can now take advantage of this new solution… […]

oohtoday.com
Thu, Jun 10, 2021 at 11:00 AM

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