As of November 2021, Branded Cities’ DOOH inventory will be available for programmatic buying via VIOOH platform (Billboard Insider)

It looks like JCDecaux-owned VIOOH is adding more of non-JCDecaux inventory to its supply [Ed]. The integration will give Branded Cities access to VIOOH’s Supply-Side Platform (SSP) that currently has 34 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Yahoo DSP and AdQuick. […]