Raw Feed & Search

Clear Channel Outdoor Americas DOOH inventory can now be bought programmatically via Hivestack platform (DPAA)

… buy DOOH inventory programmatically through the H… · …olutions, including programmatic DOOH, to understa… · …landmark change for programmatic DOOH delivery, en… · …exciting vision for programmatic DOOH and Hivestac… · …partnership enables programmatic buying of CCOA’… · …tly alongside other programmatic channels like dig… · …ate a new stream of programmatic revenue from DOOH… · …and offer even more programmatic solutions to our … · …mmatic, CCOA. “As programmatic DOOH adoption gro… · …th the precision of programmatic DOOH.   … · …uy and sell-side of programmatic digital out of ho… · …Exchange to attract programmatic revenue. DOOH med… · …Through this new partnership, CCOA will offer adve… […]

dpaaglobal.com
Mon, Sep 20, 2021 at 10:47 PM

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Forbes: programmatic digital out-of-home advertising explained in detail

…remost, each of the programmatic tech stacks creat… · …nning phase of your programmatic campaigns. The ap… · …. Explaining that a programmatic campaign in OOH s… · …ld for the client's programmatic digital or TV cam… · …�� whether executed programmatically or with tradi… · …s and optimized for programmatic OOH as buyers nee… · …By Amanda Dorenberg, President of COMMB. Progra… […]

forbes.com
Wed, Sep 15, 2021 at 10:05 PM

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programmatic digital out of home guns for broader digital budgets, a new class of advertiser and hybrid brand-performance marketers (Mi-3)

…they are ramping up programmatic capability. Earl… · …tory continues, the programmatic digital out of ho… · …ks and building out programmatic trading infrastru… · … and flexibility of programmatic ad buying with ou… · …By Danielle Long - Contributing Editor. Editori… […]

mi-3.com.au
Thu, Sep 9, 2021 at 7:41 PM

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Hivestack’s Matt Bushby: What brands and agencies need to know to get started with programmatic DOOH (Marketing Mag)

…e the advantages of programmatic DOOH. In fact, mo… · …ate them to embrace programmatic. As it stands, ho… · …on this and adopted programmatic DOOH as part of t… · …to get started with programmatic DOOH? Programm… · …larity on what sets programmatic DOOH apart from t… · …on digital screens, programmatic DOOH is powered b… · …comparison to DOOH, programmatic DOOH is geared to… · …nymised device IDs, programmatic DOOH runs accordi… · … measurement While programmatic technology allows… · …impressions served, programmatic DOOH can analyse … · …ing innovation, but programmatic DOOH has plenty o… · …ing small and using programmatic DOOH as an additi… · …eater optimisation, programmatic DOOH paves the wa… · …Matt Bushby is the managing director, ANZ and SEA,… […]

marketingmag.com.au
Mon, Aug 30, 2021 at 12:14 AM

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dentsu’s Emma Hegg explains programmatic OOH advertising (AdNews)

…y about the rise of programmatic OOH over the past… · …Whilst we know that programmatic provides hyper ta… · …erstand that when a programmatic OOH ad plays, it … · …f the uniqueness of programmatic OOH. However, cur… · …es across the whole programmatic OOH supply chain,… · …rnance So how is programmatic OOH being governe… · …is no different for programmatic OOH. Advertisers … · …a different way – programmatically. Therefore… · …ders who can verify programmatic OOH campaigns and… · …gest challenges for programmatic OOH is education.… · … vendors understand programmatic and that digital … · …e generated through programmatic OOH; this could r… · …There has been an abundance of trade press recentl… […]

adnews.com.au
Mon, Aug 30, 2021 at 12:14 AM

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OUTRFRONT’s Andy Sriubas: programmatic makes buying OOH easier, but it does not replace sales people

…�s perspective, the programmatic channel for digit… · …By Andy Sriubas, CCO OUTFRONT Media & Barry Cu… […]

medium.com
Sun, Aug 29, 2021 at 12:43 PM

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Place Exchange Granted programmatic Out-of-Home Patent (Billboard Insider)

… platform (SSP) for programmatic out of home (OOH)… · …of making OOH truly programmatic for buyers and se… · …ground up through a programmatic lens,” said Ari… · …tems used for other programmatic channels, and the… · …Exchange’s unique programmatic capabilities to a… · …tic OOH ads isn’t programmatic, the tracking of … · …the leading SSP for programmatic out-of-home and p… · … to access untapped programmatic ad spend with ful… · …Place Exchange, a supply-side platform (SSP) for p… […]

billboardinsider.com
Wed, Aug 25, 2021 at 12:51 PM

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Hivestack’s CRO pitches the benefits of programmatic DOOH for brands (Advertising Week)

…SP’s to be traded programmatically. The use of d… · …e three reasons why programmatic is a marketers’… · …are currently using programmatic DOOH is via Priva… · …kaged and delivered programmatically. This is the … · …ir first steps into programmatic DOOH. Open Exc… · …so get to see their programmatic revenues on a con… · …ting based on their programmatic partner’s data … · …By Nigel Clarkson, CRO Hivestack. During the pand… […]

advertisingweek.com
Wed, Aug 25, 2021 at 12:37 AM

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OAAA and IAB Tech Lab will develop OpenRTB (Real-Time Bidding) specifications to enable DOOH to be bought programmatically alongside other media (OAAA)

…nventory across the programmatic landscape. Ear… · … the flexibility of programmatic to allow for chan… · …ng field with other programmatic mediums will be k… · …ght alongside other programmatically sold formats,… · … and selling across programmatic advertising,” s… · …tandard of trust in programmatic transactions to m… · …less alignment in a programmatic environment and f… · …OpenRTB is the industry-standard protocol for the … […]

oaaa.org
Tue, Aug 24, 2021 at 2:38 PM

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SaaS Platform Alfi Partners with a Major programmatic Exchange to Enable Advertisers to Purchase Digital Out of Home (DOOH) Campaigns programmatically (Baystreet)

…coming aware of how programmatic advertising benef… · …ce, advertisers and programmatic buyers can work t… · …ences, the value of programmatic advertising will … · …n dollar demand for programmatic advertising. Furt… · …according to Alfi's programmatic research, 94% of … · …are of the benefits programmatic advertising will … · …anges: Any approved programmatic buyer can bid on … · …The combination of the ad exchange and Alfi's inte… […]

baystreet.ca
Mon, Aug 23, 2021 at 1:37 PM

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Hivestack Delivers the First programmatic, Audience-Driven Digital Out of Home (DOOH) Campaign in Hong Kong (DPAA)

…rs, Hivestack drove programmatic DOOH innovation u… · … leading full stack programmatic digital out of ho… · …letion of the first programmatic DOOH campaign wit… · …veraging innovative programmatic technology and po… · …livery of the first programmatic digital out of ho… · …g Kong. By coupling programmatic DOOH with a mobil… · …completed the first programmatic advertising trans… · …ogressively adopt a programmatic approach to adver… · …nd activate screens programmatically while being o… · …uy and sell-side of programmatic digital out of ho… · …Exchange to attract programmatic revenue. DOOH med… · …In collaboration with its partners, Hivestack drov… […]

dpaaglobal.com
Tue, Aug 17, 2021 at 12:00 PM

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GroupM to Use Hivestack to Offer programmatic DOOH in Singapore (DPAA)

…Hivestack’s programmatic digital out of home (DO… · … the leading global programmatic digital out of ho… · …pecialist, Xaxis to programmatically activate digi… · …uy and sell-side of programmatic digital out of ho… · …Exchange to attract programmatic revenue. DOOH med… · …the outcomes-driven programmatic audience company,… · …Hivestack’s programmatic digital out of home (DO… […]

dpaaglobal.com
Tue, Aug 10, 2021 at 11:00 AM

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New programmatic DOOH Platform AdLoad Shows 28% Increase in Website Traffic After Four-Week Campaign (OOH Today)

…oadways. Adload’s programmatic cloud network pai… · …Sacramento, CA – KickHouse, a new kickboxing stu… […]

oohtoday.com
Tue, Aug 3, 2021 at 7:30 AM

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Lucit’s Eric Kubischta on Real Estate, Retail, and How programmatic Will Open the Market to New Customers (Billboard Insider)

… buyers. Words like programmatic get used a lot, a… · …n addition to that, programmatic will also be is c… · …Lucit sends big-ticket inventory from realtors, au… […]

billboardinsider.com
Thu, Jul 29, 2021 at 3:30 PM

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Alfi Study Predicts programmatic Advertising Spending to Increase (OOH Today)

… expect spending on programmatic advertising to in… · …s driving growth in programmatic advertising, maki… · …portant benefits of programmatic advertising, 94% … · …as a key benefit of programmatic advertising, foll… · …nefits. Benefit of programmatic advertising Perce… · …t important ones of programmatic advertising Auto… · … they utilize. With programmatic advertising, cont… · …Miami Beach, FL — The use of automation and mach… […]

oohtoday.com
Tue, Jul 27, 2021 at 8:30 AM

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