OAAA hires Marketing Evolution to make OOH advertising easier to plan, buy and measure (PR)
…ails how to deliver programmatic automation, apply… · …"We decided to work with Marketing Evolution becau… […]
Wed, Oct 21, 2015 at 1:28 AM
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Search results for “programmatic”:
Wednesday, October 21, 2015 Wed, Oct 21, 2015
Wed, Oct 21, 2015 at 1:28 AM
Friday, October 16, 2015 Fri, Oct 16, 2015
Advertising Week 2015 NYC recap from Posterscope UK and USA (Pioneering OOH)
Advertising Week 2015 NYC: Targeting the Micro-Moment, Programmatic Planning and a Cross Dressing Robot By Samantha Brereton, Client Director, Posterscope UK. It’s Monday morning and Times Square is buzzing – but this time it is not just filled with tourists. thousands flock to the many events in the area for the start of Advertising Week USA. […]
pioneeringooh.com
Fri, Oct 16, 2015 at 12:28 AM
Fri, Oct 16, 2015 at 12:28 AM
Thursday, October 15, 2015 Thu, Oct 15, 2015
ANA Marketing Conference Kicks Off in Orlando (Inside Radio)
…marketing programs; programmatic media strategies;… · …With more than 2,700 attendees on hand, Associatio… […]
insideradio.com
Thu, Oct 15, 2015 at 11:27 PM
Thu, Oct 15, 2015 at 11:27 PM
Wednesday, October 7, 2015 Wed, Oct 7, 2015
Key Takeaways from Advertising Week 2015: What’s the Next Big Thing for Adtech? (Adtekr)
Last week, ADTEKR hosted our Adtech Stars New York event, attended a number of other industry events and also met with thought leaders in the sector – below are the key takeaways from the week and the common themes identified as forming the next big thing for adtech. […]
adtekr.com
Wed, Oct 7, 2015 at 1:51 AM
Wed, Oct 7, 2015 at 1:51 AM
Monday, October 5, 2015 Mon, Oct 5, 2015
Digital Place-Based Ad Revenue Growth Outpaces Other Major Media Sectors For First Half Of 2015
NEW YORK -- The Digital Place Based Advertising Association (DPAA) announced today the sector's revenue growth rate for the first half of 2015 outpaced that of all other major media. […]
Editorial
Mon, Oct 5, 2015 at 8:06 PM
Mon, Oct 5, 2015 at 8:06 PM
Friday, October 2, 2015 Fri, Oct 2, 2015
U.S. Media Planner Survey Takeaway: Disruption Reigns! (Media Village)
…ly growing focus on programmatic as key trends in … · …By Barry Frey, Video Everywhere - DPAA. Every y… […]
mediavillage.com
Fri, Oct 2, 2015 at 2:37 PM
Fri, Oct 2, 2015 at 2:37 PM
Monday, September 28, 2015 Mon, Sep 28, 2015
Advertising Week: Are Marketers Finally Getting the Hang of Location-Based Mobile Ads? (AdWeek)
… this morning about programmatic advertising, Esse… · …l recently, location-based advertising has remaine… […]
adweek.com
Mon, Sep 28, 2015 at 11:04 PM
Mon, Sep 28, 2015 at 11:04 PM
Tuesday, September 22, 2015 Tue, Sep 22, 2015
Early 2016 Predictions for Digital Signage
… the hype cycle for programmatic buying was at pea… · …ed that the path to programmatic would remain a di… · …The end of summer is always bittersweet. Back to s… […]
Tue, Sep 22, 2015 at 6:26 AM
Carat predicts positive outlook in 2016 with global growth of +4.7% and USD 25 billion upsurge in advertising spend (Dentsu Aegis)
Carat’s forecasts confirm year-on-year growth in Cinema at +4.7%, Radio at +1.3% and Outdoor at +3.4%. Digital continues to be the only channel warranting double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016. This is driven by the high demand for Mobile and Online Video advertising especially across social media, with 51.2% and 22% year-on-year growth expected this year. […]
Tue, Sep 22, 2015 at 12:02 AM
Monday, September 14, 2015 Mon, Sep 14, 2015
MediaPost: The Future Of Marketing As A Result Of The Self-Driving Car
…witnessed the first programmatic buys for TV, radi… · …A sea change is under way in how we buy, execute, … […]
mediapost.com
Mon, Sep 14, 2015 at 7:13 AM
Mon, Sep 14, 2015 at 7:13 AM
Wednesday, September 9, 2015 Wed, Sep 9, 2015
Full agenda for DPAA’s annual Video Everywhere Summit in New York on November 3, 2015 (DPAA)
…l Summit, including programmatic buying, video agn… · …Highlights Include programmatic Buying Session, Te… […]
Wed, Sep 9, 2015 at 12:30 AM
Thursday, September 3, 2015 Thu, Sep 3, 2015
The Guardian: AOL’s acquisition of Millennial Media highlights rise in automated ad buying
…s the rapid rise of programmatic advertising, as n… · …, which boosted its programmatic ad technology buy… · …programmatic ad buying predicted to account for mo… […]
theguardian.com
Thu, Sep 3, 2015 at 8:52 AM
Thu, Sep 3, 2015 at 8:52 AM
Wednesday, August 26, 2015 Wed, Aug 26, 2015
The State of Out of Home Advertising, 2015
As a market observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article. […]
Editorial
Wed, Aug 26, 2015 at 11:02 AM
Wed, Aug 26, 2015 at 11:02 AM
DSrupted: How Dynamic Data Will Soon By The Digital OOH Norm
…nd play nicely with programmatic buying services, … · …inventory, but with programmatic and dynamic creat… · …I was very, very pleased when Martin Porter of the… […]
sixteen-nine.net
Wed, Aug 26, 2015 at 12:02 AM
Wed, Aug 26, 2015 at 12:02 AM
Wednesday, August 19, 2015 Wed, Aug 19, 2015
Can Classic Outdoor and Digital Out of Home ride the Native Advertising wave? (Medium)
… mobile, online and programmatic — it has th… · …Is Native Entirely ‘Un-native’ to Outdoor Adve… […]
medium.com
Wed, Aug 19, 2015 at 12:00 PM
Wed, Aug 19, 2015 at 12:00 PM