MediaPost: The Future Of Marketing As A Result Of The Self-Driving Car
A sea change is under way in how we buy, execute, implement and optimize media buys. The focus today is on digital media buys, but non-digital media are quickly becoming part of that same process. We have witnessed the first programmatic buys for TV, radio and out-of-home advertising, and more will surely follow. […]
Mon, Sep 14, 2015 at 7:13 AM