Raw Feed & Search

Ströer and Ayuda – A Year of Innovation

…undation for future programmatic innovation. The m… · … shared vision of a programmatic future for OOH. B… · …evenue is to enable programmatic initiatives that … · …, new, OOH-specific programmatic solutions, Ayuda … · …iver of Ströer’s programmatic initiatives. With… · …d and running pilot programmatic campaigns, intere… · …OOH into the online programmatic ecosystem. ABOUT … · …age platform, and a programmatic ad-tech stack tha… · …In the 12 months since Ströer and Ayuda first ann… […]

digitalsignageconnection.com
Wed, Jun 1, 2016 at 8:36 AM

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16:9: Newad Spinoff Launches Targeting Platform For Canadian Digital OOH Networks

… that is similar to programmatic display and video… · …Montreal-based media company Newad, which has a bi… […]

sixteen-nine.net
Tue, May 24, 2016 at 11:51 PM

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Audience & Context Platform Quividi Joins Digital Place Based Advertising Association

…e instrumental  to programmatic, on the ad tradin… · …ing this vision for programmatic together with our… · …t paves the way for programmatic efficiency gain. … · …NEW YORK, May 17, 2016 – The Digital Place Based… […]

digitalsignageconnection.com
Wed, May 18, 2016 at 8:33 AM

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Audience & Context Platform Quividi Joins Digital Place Based Advertising Association

… instrumental  to programmatic, on the ad tradin… · …ing this vision for programmatic together with our… · …t paves the way for programmatic efficiency gain. … · …NEW YORK, May 16th, 2016 – The Digital Place Bas… […]

quividi.com
Mon, May 16, 2016 at 8:16 AM

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Brandmuscle Continues Expansion of Digital Leadership, Hires Two Industry Leaders to Strengthen Digital Innovations for Clients

…Rocket Fuel Inc., a programmatic marketing platfor… · …CLEVELAND, May 11, 2016 /PRNewswire/ — Loca… […]

digitalsignageconnection.com
Thu, May 12, 2016 at 8:49 AM

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JCDecaux North America Announces the Appointment of Mark Costa as Chief Digital Officer

…data activation and programmatic demand side plat… · …s tenure he oversaw programmatic, digital & pr… · …NEW YORK, April 26, 2016 /PRNewswire/ — JCD… […]

digitalsignageconnection.com
Wed, Apr 27, 2016 at 2:29 PM

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5 moments you had to see at TAB / OAAA Conference 2016 (DOmedia)

…ital and increasing programmatic buying, OOH is mo… · …TAB's re-branding to GeoPath reflects the change i… […]

blog.domedia.com
Wed, Apr 20, 2016 at 6:28 PM

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OAAA’s five steps to an even brighter future for out of home advertising, by Nancy Fletcher

…ming. Automatic and programmatic transactions are … · …The following remarks were part of Nancy Fletcher'… […]

Editorial
Wed, Apr 20, 2016 at 1:50 AM

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Neil Morris: OOH’s creative execution still lags behind the evolving infrastructure (ExchangeWire)

Today, the global DOOH market is at an exciting juncture. The inventory and infrastructure is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium with which to work. No longer is outdoor confined to the realms of static branding copy – now tactical, real-time, responsive campaigns are possible and practical on a global scale. […]

exchangewire.com
Wed, Apr 20, 2016 at 1:44 AM

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Ask the Board – April 18, 2016 | CHRISTINA RADIGAN

…data are leading to programmatic approaches in OOH… · …. As a first step, programmatic may be employed t… · … the advancement of programmatic DOOH (pDOOH), but… · …What “calls to action” deliver the best result… […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:46 PM

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How to sync radio with out if home ads (AdExchanger)

…inventory available programmatically yet. “It… · …It's possible to sync radio ads and digital billbo… […]

adexchanger.com
Wed, Apr 6, 2016 at 11:08 PM

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‘Hiding a turd’: A look inside the murky world of agency trading desks (Digiday)

…The rise of the programmatic ad buying was coupled… · …ing to the world of programmatic and why they are … · …The rise of the programmatic ad buying was coupled… […]

digiday.com
Thu, Mar 31, 2016 at 4:06 PM

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The Why and How of Digital Signage at DSE 2016

…e with automated ‘programmatic’ media inventor… · …Digital signage continues to grow at double digita… […]

digitalsignageconnection.com
Wed, Mar 30, 2016 at 12:10 PM

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AdSemble Launches Digital OOH Marketplace, Expands to New York, LA

…i says. A system of programmatic selling like this… · …e same problem that programmatic radio has: the av… · …AdSemble, an online marketplace for digital out-of… […]

digitalsignageconnection.com
Wed, Mar 23, 2016 at 8:31 AM

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Sensing vulnerability, Out-of-Home goes on the attack against online advertising (Marketing Land)

… display (including programmatic) “complex, opaq… · …Trade group seeks to capitalize on complexity and … […]

marketingland.com
Wed, Mar 23, 2016 at 1:21 AM

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