Carat predicts positive outlook in 2016 with global growth of +4.7% and USD 25 billion upsurge in advertising spend (Dentsu Aegis)
Carat’s forecasts confirm year-on-year growth in Cinema at +4.7%, Radio at +1.3% and Outdoor at +3.4%. Digital continues to be the only channel warranting double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016. This is driven by the high demand for Mobile and Online Video advertising especially across social media, with 51.2% and 22% year-on-year growth expected this year. […]
Tue, Sep 22, 2015 at 12:02 AM