Raw Feed & Search

Why 2016 will be OOH’s time to shine (Campaign)

…re. Automation and programmatic ad trading is mat… · …rket in 2015 and UK programmatic display ad spendi… · …2016 is set to propel OOH to even loftier new heig… […]

campaignlive.co.uk
Wed, Dec 16, 2015 at 3:06 PM

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The Drum: The fundamental transformation facing agencies

…ising will be spent programmatically by 2018, buoy… · …The UK’s IAB estimates that up to 80 per cent of… […]

thedrum.com
Wed, Dec 9, 2015 at 4:12 PM

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Outdoor buying platform Site Tour relocates to UK leading to shake up in local operation (Mumbrella)

…time in the outdoor programmatic space with the co… · …Leading Australian outdoor advertising buying plat… […]

mumbrella.com.au
Wed, Dec 9, 2015 at 12:53 AM

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BroadSign: A rare peek inside the world’s No. 1 digital signage software company

Earlier this fall I was invited to visit BroadSign at their new offices in downtown Montreal. It was the fourth move since the company was incorporated in 2004 under this brand name. Every move marked a milestone in BroadSign’s ascension to the top of the list of digital signage software makers. […]

Editorial
Fri, Dec 4, 2015 at 1:13 AM

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NYC Subways Add Amazon Holiday Shopping On Platform Kiosks

…section’s feature programmatic, TV/video and tra… · …On The Go (OTG) kiosks featuring the Amazon Holida… […]

sixteen-nine.net
Thu, Dec 3, 2015 at 3:41 PM

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OOH:Now Q&A: Ian Dallimore, Director Digital Innovation And Sales, Lamar Advertising (Ad Club NY)

…��ve also seen more programmatic campaigns bought … · …ntion. That is what programmatic and automated buy… · …How has technology improved the current OOH landsc… […]

adclubny.wordpress.com
Thu, Dec 3, 2015 at 12:48 AM

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Videos of presentations from the 2015 DPAA Video Everywhere Summit in NY

The Video Everywhere Summit by the Digital Place Based Association took place on November 03, 2015 at the Crowne Plaza Times Square hotel. […]

Editorial
Sun, Nov 22, 2015 at 8:06 PM

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3 marketing themes from the 2015 DPAA Video Everywhere Summit (Vision Critical)

…cent will come from programmatic advertising. Thes… · …At the 2015 DPAA Video Everywhere Summit in New Yo… […]

visioncritical.com
Tue, Nov 17, 2015 at 4:48 PM

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7 Things I Learned During NYDSW

…ying: It feels like programmatic buying is gainin… · …anges to facilitate programmatic, the breadth, sca… · …As someone who grew up in the apparel trade, New Y… […]

realdigitalmedia.com
Mon, Nov 9, 2015 at 12:21 PM

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16:9: Ad:Tech Lightning Tour

…out ad networks and programmatic advertising and t… · …I had about three hours last week to zip up and d… […]

sixteen-nine.net
Mon, Nov 9, 2015 at 9:55 AM

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MediaPost: Outfront Launches ON Smart Media, Mobile Network

…ys and Outfront’s programmatic distribution netw… · …Outfront Media is launching a new technology platf… […]

mediapost.com
Fri, Nov 6, 2015 at 1:56 AM

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Press coverage of the DPAA Video Everywhere Summit, November 03, 2015, NY, NY

…ital and 10% bought programmatically. There will t… · …steep curve towards programmatic.” Jeff Gunder… · …Charlene Weisler of Media Village recapped the DPA… […]

Editorial
Wed, Nov 4, 2015 at 5:12 PM

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Adform connect with MyAdbooker to bring outdoor advertising online (Myadbooker)

…rm to expand online programmatic buying and real t… · …pand their reach to programmatic DOOH with powerfu… · …Amsterdam/Copenhagen - MyAdbooker, a Supply Side P… […]

Wed, Nov 4, 2015 at 12:52 AM

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10 Things I Learned at the ANA’s Masters of Marketing Conference (OOH included; by Guaranty Media)

…eting; Efficient programmatic media strategies;… · …Westwood One’s Pierre Bouvard reveals some great… […]

guarantymedia.com
Wed, Oct 21, 2015 at 7:44 PM

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OAAA hires Marketing Evolution to make OOH advertising easier to plan, buy and measure (PR)

…ails how to deliver programmatic automation, apply… · …"We decided to work with Marketing Evolution becau… […]

Wed, Oct 21, 2015 at 1:28 AM

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