Raw Feed & Search

CEO of Vistar-owned programmatic DOOH buying platform Sage+Archer pitches the benefits of digital out-of-home advertising (Exchangewire)

…tion and leveraging programmatic within out-of-hom… · …h the automation of programmatic, brings both flex… · …vate campaigns. The programmatic element makes buy… · …bility and power of programmatic DOOH, and apply t… · …ytics be applied in programmatic digital out-of-ho… · …nities opened up by programmatic digital out-of-ho… · …the availability of programmatic digital out-of-ho… · …media owners taking programmatic DOOH seriously as… · …o offer impressions programmatically. Others reser… · …their inventory for programmatic selling, but once… · …t of success with a programmatic test. Technolo… · …what automation and programmatic can bring, and to… · …Diederick Ubels, CEO, Sage+Archer details how data… […]

exchangewire.com
Wed, Nov 16, 2022 at 12:10 AM

Permalink

Omnichannel programmatic ad platform StackAdapt will use footfall measurement and global OOH audience targeting tools from AdSquare (Businesswire)

…pt, the self-serve programmatic advertising platf… · …apt is a self-serve programmatic advertising platf… · …StackAdapt, the self-serve programmatic advertisi… […]

StackAdapt
Tue, Nov 15, 2022 at 9:41 PM

Permalink

Global real estate franchisor RE/MAX runs “the world’s first anamorphic programmatic DOOH campaign” on high profile screens in South Africa using Hivestack’s platform (Hivestack)

…anamorphic campaign programmatically via Private M… · …ch screen. By using programmatic technology, Mark1… · … industry first for programmatic DOOH. Mark1 reall… · …The campaign was activated for RE/MAX of Southern … […]

hivestack.com
Tue, Nov 15, 2022 at 3:16 PM

Permalink

Hivestack and RE/MAX of Southern Africa activate the world’s first programmatic digital out of home (DOOH) anamorphic campaign

…ld first anamorphic programmatic campaign targetin… · …eading, independent programmatic digital out of ho… · …�s first anamorphic programmatic DOOH campaign. Th… · …anamorphic campaign programmatically via Private M… · …ch screen. By using programmatic technology, Mark1… · … industry first for programmatic DOOH. Mark1 reall… · …uy and sell side of programmatic digital out of ho… · …the world’s first programmatic digital out of ho… · …s:  Hivestack DSP, programmatic DOOH campaign, an… · …the world’s first programmatic digital out of ho… · …the world’s first programmatic digital out of ho… · …Leading global real estate franchisor leveraged th… […]

dpaaglobal.com
Tue, Nov 15, 2022 at 9:40 AM

Permalink

How programmatic DOOH and Google Topics Will Power the Next Phase of Advertising (Hivestack via Advertising Week)

…ken the plunge into programmatic digital out of ho… · …n Google Topics and programmatic DOOH demonstrate … · …rgeting approach of programmatic DOOH. Powered by … · …red audiences means programmatic DOOH campaigns ca… · … Right Time Both programmatic DOOH and Google T… · …f modeling Where programmatic DOOH truly excels… · …his can then inform programmatic bidding strategie… · …h Google Topics and programmatic DOOH can bring th… · …By Hector Gonzalez, Chief Revenue Officer USA &… […]

advertisingweek.com
Fri, Nov 11, 2022 at 5:17 PM

Permalink

Clear Channel Outdoor Americas Revenue up 8.6% in Q3 2022, but programmatic sales were weak (Billboard Insider)

…ss in third quarter programmatic revenue. Pay atte… · …Billboard Insider’s take: Clear Channel joins La… […]

billboardinsider.com
Wed, Nov 9, 2022 at 4:44 PM

Permalink

How Brands Can Use programmatic DOOH To Ensure Their Messaging is Event-Specific (My Total Retail)

…aded by the rise of programmatic digital out of ho… · …ic efficiency of “programmatic” ad buying and … · …o, how exactly does programmatic DOOH help retail … · …obile location IDs, programmatic DOOH leverages us… · …he possibilities of programmatic DOOH are close to… · …not the only reason programmatic DOOH is so effect… · …ore, the ability of programmatic DOOH to quickly l… · …ing weekend. Using programmatic DOOH, big events … · …By Hector Gonzalez. Retailers are once again pr… […]

mytotalretail.com
Wed, Nov 9, 2022 at 12:10 AM

Permalink

Lamar advertising revenue up 11% in 3Q 2022, programmatic spend down 10% (Billboard Insider)

…s a 10% decrease in programmatic spend. Programmat… · …ased 6.2%. National/programmatic revenue up a meas… · …by a 10% decline in programmatic revenue. Adjuste… · …s a 10% decrease in programmatic spend. Programmat… · …Billboard Insider’s take: The cloud in the brigh… […]

billboardinsider.com
Mon, Nov 7, 2022 at 3:31 PM

Permalink

programmatic API provider Kevel Relay integrates with DOOH SSPs Magnite, Hivestack and Place Exchange (Exchangewire)

…ell their inventory programmatically without givin… · …publishers can open programmatic auctions on each … · …emand from multiple programmatic partners with dir… · … servers across all programmatic formats. Acces… · …auctions. With more programmatic availability and … · …ay product to bring programmatic efficiency to the… · …With these integrations, Kevel Relay gives out-of-… […]

exchangewire.com
Mon, Nov 7, 2022 at 3:23 PM

Permalink

HP launches programmatic DOOH campaign in India via Lemma and Yahoo SSP (Exchange4Media)

…s with a multi-city programmatic digital out-of-ho… · …HP India has launched its latest range of HP spect… […]

exchange4media.com
Mon, Nov 7, 2022 at 3:07 PM

Permalink

HP drives awareness for Spectre 360 using programmatic DOOH, enabled via Lemma and Yahoo.

…s with a multi-city programmatic digital out-of-ho… · …high dwell time via programmatic technology powere… · …the most out of our programmatic DOOH campaigns, a… · …om a wider array of programmatic buyers and seller… · …The outdoor campaign effectively targeted urban au… […]

dpaaglobal.com
Mon, Nov 7, 2022 at 1:25 PM

Permalink

Hivestack delivers the first programmatic digital out-of-home (DOOH) campaign for Uber Taxi in Hong Kong (Hivestack)

…he Hivestack DSP to programmatically target a cust… · …ive way to activate programmatic DOOH in the heart… · …Uber Taxi's DOOH campaign in Hong Kong used locat… […]

hivestack.com
Thu, Nov 3, 2022 at 10:34 AM

Permalink

Recordings of recent panels on programmatic DOOH (Hivestack YouTube channel)

Videos of panels from DPAA Global Summit 2022; WOO APAC Summit 2022 and Advertising Week New York 2022. […]

youtube.com
Thu, Nov 3, 2022 at 12:57 AM

Permalink

Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China

…entory to be bought programmatically across the Ch… · …leading independent programmatic digital out of ho… · …. With the advanced programmatic capabilities of t… · …ndustry pioneer for programmatic DOOH, and provide… · …d to exploring more programmatic and large-screen … · …uy and sell side of programmatic digital out of ho… · …The partnership enables Tulip Media’s DOOH inven… […]

dpaaglobal.com
Wed, Nov 2, 2022 at 10:33 AM

Permalink

programmatic DOOH ad platform Hivestack expands business in Brazil by signing new Supply-Side Partner (SSP), RZK Digital (Hivestack)

…to offer additional programmatic planning and buyi… · …k’s full stack of programmatic DOOH technology s… · …e immensely growing programmatic DOOH business in … · …Partnership to offer additional programmatic plann… […]

hivestack.com
Wed, Nov 2, 2022 at 12:11 AM

Permalink