Hivestack delivers the first programmatic digital out-of-home (DOOH) campaign for Uber Taxi in Hong Kong (Hivestack)

Uber Taxi's DOOH campaign in Hong Kong used location-based data and a combination of advanced audience and weather targeting tool to reach key audiences via the Hivestack Demand Side Platform (DSP). The campaign was booked by Mediacom Hong Kong, via a Private Marketplace (PMP) deal through the Hivestack DSP. […]