Raw Feed & Search

Operator of ad screens on vending machines Invenda makes its inventory available for programmatic buying via One Tech Group’s SSP1 in the U.K., Germany and the Netherlands, with the U.S. and United Arab Emirates to follow (Kiosk Marketplace)

…oked by advertisers programmatically using One Tec… · …advertisers via the programmatic booking route and… · …The 46- and 49-inch screens can be booked by adver… […]

kioskmarketplace.com
Tue, Dec 13, 2022 at 7:04 PM

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Omnichannel ad buying platform Hawk integrates with Hivestack’s programmatic DOOH supply-side platform (Martech Series)

…h the most complete programmatic DOOH offering on … · …a leader in driving programmatic DOOH activation i… · …Hawk's demand side platform (DSP) will be integrat… […]

martechseries.com
Tue, Dec 13, 2022 at 6:51 PM

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programmatic DOOH is a vital tactic for brands to hit both brand and performance objectives (The Drum)

…nce metrics. Enter programmatic digital out-of-ho… · … Dom Kozak, head of programmatic, JCDecaux UK. “… · …he more established programmatic digital ecosystem… · … a 226% increase in programmatic revenue to date, … · … DOOH screens using programmatic technology. The c… · …By Jenni Baker | Assistant Editor. The age-old … […]

thedrum.com
Mon, Dec 12, 2022 at 4:37 PM

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How programmatic advertising is shaking up out-of-home (The Drum)

…wed advertisers how programmatic could bring a tra… · … reactive nature of programmatic DOOH means you ar… · …ysia for GroupM’s programmatic DOOH arm Xaxis, s… · …adical expansion of programmatic DOOH capabilities… · …ty to buy inventory programmatically allows much m… · …By Hannah Bowler | Journalist. The tech took of… […]

thedrum.com
Mon, Dec 12, 2022 at 4:29 PM

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Broadsign interviews The Neuron about programmatic DOOH for agencies and SMBs

…ed a month-to-month programmatic DOOH campaign aim… · …YouFit gyms, a personalized and accessible gym, la… […]

resources.broadsign.com
Fri, Dec 9, 2022 at 1:05 PM

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Another vendor-sponsored study says programmatic DOOH ads increase online traffic to advertisers’ sites (AdNews)

…oth traditional and programmatic DOOH activation, … · …a, said: “We know programmatic buying for DOOH i… · …at a combination of programmatic DOOH and direct-b… · …By Jason Pollock. Vistar Media and UM conducted a … […]

adnews.com.au
Fri, Dec 9, 2022 at 12:44 AM

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DOOH campaign case study: ‘Tylenol Targets Right Moments Through programmatic DOOH’ (The Drum)

…arnessed Quotient's programmatic and indexing capa… · …Pain relief brand Tylenol has reached out to peopl… […]

thedrum.com
Wed, Dec 7, 2022 at 1:13 PM

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Inventory from South Korea’s largest DOOH ad operator CJ CGV can now be bought programmatically via the Hivestack Supply Side Platform (SSP) (Hivestack)

…now be available to programmatic buyers worldwide.… · …lobally to activate programmatic DOOH campaigns ac… · …r first partner for programmatic DOOH. Leveraging … · …e rapid adoption of programmatic technology with i… · …CJ CGV is South Korea’s largest DOOH media owner… […]

hivestack.com
Tue, Dec 6, 2022 at 12:38 PM

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CJ CGV partners with Hivestack for programmatic digital out of home (DOOH) in Korea

…entory to be bought programmatically via the Hives… · …eading, independent programmatic digital out of ho… · …now be available to programmatic buyers worldwide.… · …lobally to activate programmatic DOOH campaigns ac… · …r first partner for programmatic DOOH. Leveraging … · …e rapid adoption of programmatic technology with i… · …uy and sell side of programmatic digital out of ho… · …Partnership enables CJ CGV’s premium digital out… […]

dpaaglobal.com
Tue, Dec 6, 2022 at 10:48 AM

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AdQuick announces self-service access to the world’s largest programmatic DOOH offering, now available to all users

…ew do still exist!) programmatic advertising effec… · …d team. But what if programmatic wasn’t just onl… · …iding sophisticated programmatic advertising to mo… · …. We attribute your programmatic OOH campaign expo… · …n tightly targeted, programmatic DOOH campaigns to… · …earn more about our programmatic offering here.… · …Marketers have long enjoyed the benefits, ease of … […]

adquick.com
Tue, Dec 6, 2022 at 10:11 AM

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AdQuick announces self-service access to the world’s largest programmatic DOOH offering, now available to all users

…ew do still exist!) programmatic advertising effec… · …d team. But what if programmatic wasn’t jus… · …iding sophisticated programmatic advertising to mo… · …. We attribute your programmatic OOH campaign expo… · …n tightly targeted, programmatic DOOH campaigns to… · …earn more about our programmatic offering here.… · …Marketers have long enjoyed the benefits, ease of … […]

blog.adquick.com
Tue, Dec 6, 2022 at 10:11 AM

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Place Exchange integrates its DOOH ad inventory with The Neuron programmatic DOOH buying platform (EINNews)

…e Neuron combines a programmatic DOOH DSP platform… · …euron in opening up programmatic OOH to more agenc… · …the leading SSP for programmatic out-of-home media… · … to access untapped programmatic ad spend with ful… · …Founded in 2020, The Neuron combines a programmati… […]

einnews.com
Mon, Dec 5, 2022 at 12:10 AM

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JCDecaux’s VIOOH adds inventory from French convenience store screen network DOOHYOULIKE to its programmatic DOOH SSP (ExchangeWire)

DOOHYOULIKE has over 2000 screens across over 1000 stores in more than 300 cities across France. The locations selected are the most profitable stores in high commercial density areas, as close as possible to where people live and work. The screens are also located close to products so they are seen at the decisive in-store moments. […]

exchangewire.com
Sat, Dec 3, 2022 at 3:48 PM

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Chief revenue officer of programmatic digital out-of-home SSP VIOOH explains the platform’s capabilities (VIOOH via The Drum)

…where the beauty of programmatic digital out of ho… · …ic, the adoption of programmatic DOOH took off due… · …hat initially tried programmatic DOOH under test-a… · …By Gavin Wilson. Due to the current economic clima… […]

thedrum.com · Promoted content
Thu, Dec 1, 2022 at 6:38 PM

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Hivestack, Focus Media Team For programmatic DOOH Ads Across China (MediaPost)

…Hivestack, a programmatic digital-out-of-home (DOO… · …ctivate large-scale programmatic DOOH campaigns ac… · …llion by 2027, with programmatic contributing to s… · …Hivestack, a programmatic digital-out-of-home (DOO… […]

mediapost.com
Wed, Nov 30, 2022 at 5:26 PM

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