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Hivestack adds 100+ outdoor mega screens in China to its programmatic DOOH inventory via Tulip Media (Hivestack)

Through this partnership, local and global brands, agencies and omni-channel DSPs can now access the Hivestack supply side platform (SSP) to buy more than 100 outdoor mega screens in over 15 first and second-tier key cities in China, including Beijing, Shanghai, Guangzhou, and Shenzhen. […]

hivestack.com
Wed, Nov 2, 2022 at 12:10 AM

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Amazon Launches “Digital Signage Ads” programmatic Solution For Its Fresh Bricks And Mortar Stores

Amazon has confirmed it is now kinda sorta doing digital signage – albeit in its own stores. The online retail Godzilla has formally introduced ... […]

sixteen-nine.net
Thu, Oct 27, 2022 at 10:23 AM

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Why you should increase spending on programmatic DOOH for the biggest retail season of the year (Hivestack via OpenMic on The Drum)

…rent. What role can programmatic DOOH play in driv… · …cation data through programmatic DOOH technology a… · … In recent years, programmatic DOOH technology h… · …obile location IDs, programmatic DOOH allows the b… · … who recently ran a programmatic DOOH campaign tar… · …by Ginny Bourne. Holiday shopping has begun but… […]

thedrum.com
Wed, Oct 26, 2022 at 9:48 PM

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Omnichannel ad platform Blis adds DOOH inventory from JCDecaux via programmatic platform VIOOH (VIOOH)

…IOOH. “ Including programmatic DOOH within omnic… · … of digital OOH and programmatic tech experts, VIO… · … through the use of programmatic capabilities and … · …OH currently trades programmatically in 17 markets… · …Blis, a company that describes itself as "the audi… […]

VIOOH
Tue, Oct 25, 2022 at 7:45 PM

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A full recap of the DPAA Global summit: DOOH is becoming part of omnichannel campaigns via programmatic buying (MarTech)

…d. The emergence of programmatic ad buying is havi… · …�We doubled down on programmatic, we employed prog… · …mmatic, we employed programmatic resources to move… · …integrate DOOH into programmatic omnichannel campa… · …ernally by enabling programmatic buying, it’s in… · …By Chris Wood. The emergence of programmatic ad bu… […]

martech.org
Tue, Oct 18, 2022 at 6:15 PM

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UK’s DOOH ad operator Global makes ad inventory on the Elizabeth line available for programmatic buying via 12 demand-side platforms (Global PR)

…ta-driven campaigns programmatically on all ultra-… · …izabeth line to the programmatic community, offeri… · …neering platform in programmatic outdoor advertisi… · …One of Europe's biggest construction projects, Eli… […]

Global
Tue, Oct 18, 2022 at 6:11 PM

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Volta Media says advertisers can now buy its DOOH inventory via any programmatic SSP platform (Business Wire)

…k’s full range of programmatic inventory, regard… · …regardless of which programmatic buying solution t… · …g the growth of the programmatic out-of-home indus… · …Volta Inc. (NYSE: VLTA) ("Volta"), an electric veh… […]

Volta
Tue, Oct 18, 2022 at 11:34 AM

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programmatic buying is attracting new money to outdoor advertising (The Hindu Businessline)

Interview with Tom Goddard, President & Executive Chairman, World Out of Home Organization (WOO). by Mohammed Rayaan. OOH works even better in conjunction with other media such as TV where it can greatly amplify and extend the potential campaign benefits to an advertiser. […]

thehindubusinessline.com
Sun, Oct 16, 2022 at 3:30 PM

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VIOOH: State of the (programmatic DOOH) Nation 2022: London Panel, Thursday 6th October (Video, 1:22:04; YouTube)

…heir perceptions of programmatic DOOH, its adoptio… · …State of the Nation is VIOOH's annual research rep… […]

youtube.com
Fri, Oct 14, 2022 at 12:14 AM

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How Hivestack makes it possible for brands to run global or borderless programmatic DOOH campaigns (The Drum’s OpenMic)

…ing the benefits of programmatic DOOH allows you t… · …By Ginny Bourne. Hivestack gives brands complete c… […]

thedrum.com · Promoted content
Thu, Oct 13, 2022 at 10:47 PM

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Foot traffic measurement firm BlueZoo Introduces per-minute impressions data for programmatic DOOH campaigns (BlueZoo)

… the development of programmatic advertising, medi… · …California-based BlueZoo has released its enhanced… […]

bluezoo.io
Wed, Oct 12, 2022 at 5:45 PM

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A preview of Clear Channel Outdoor’s panel on programmatic DOOH during Advertising Week in NYC October 17-19, 2022 (Advertising Week)

…ve solutions around programmatic digital OOH (pDOO… · …By Cathy Muldowney, Senior Vice President, Program… […]

advertisingweek.com
Wed, Oct 12, 2022 at 12:14 AM

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How to test your programmatic DOOH ads to achieve success (JCDecaux via OpenMic on The Drum)

… learn campaigns in programmatic digital out-of-ho… · …by Chris Felton. Test and learn is a key part o… […]

thedrum.com
Tue, Oct 11, 2022 at 9:07 PM

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US media buyers increase new budgets and reallocation of budgets from other media into programmatic DOOH (VIOOH)

…released its annual programmatic DOOH research pap… · … that the future of programmatic DOOH looks bright… · …f transactions that programmatic trading provides … · …of the agility that programmatic DOOH offers, many… · …aigns have included programmatic DOOH and this is … · …nning and buying of programmatic DOOH is increasin… · …ace alongside other programmatic activities, demon… · …t maturity to align programmatic DOOH within a mul… · …s building in-house programmatic DOOH expertise an… · …cusing on educating programmatic, OOH and cross-me… · …n the advantages of programmatic DOOH to help comm… · …a for activation of programmatic DOOH campaigns, w… · …nderstanding of how programmatic DOOH fits within … · …rder to demonstrate programmatic DOOH’s impact w… · …ers are keen to fit programmatic DOOH within multi… · …or in the growth of programmatic DOOH,” added Co… · …and for buying DOOH programmatically has increased… · …2021) have included programmatic DOOH. 43% … · …ught or placed DOOH programmatically in the last 1… · …dded new budgets to programmatic DOOH, 26% have mo… · …ificant strength of programmatic DOOH - ranking it… · … Demand for programmatic DOOH is expected … · …expected to include programmatic DOOH over the nex… · …ising investment in programmatic DOOH will more th… · … invest in building programmatic DOOH expertise in… · …s in using data for programmatic DOOH would help t… · …nderstanding of how programmatic in OOH fits withi… · …w to measure ROI of programmatic DOOH would help t… · … of digital OOH and programmatic tech experts, V… · … through the use of programmatic capabilities and … · …OH currently trades programmatically in 17 marke… · …VIOOH, the premium global digital out of home (DOO… […]

VIOOH
Tue, Oct 11, 2022 at 8:32 PM

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Adomni acquires Adstash to bolster programmatic offering and scale Shoutable (Adomni)

…2. Adomni, Inc, the programmatic digital out-of-ho… · …arpest minds in the programmatic digital out-of-ho… · …ir mission to bring programmatic advertising dolla… · …at the forefront of programmatic DOOH technology a… · …ni  Adomni is a programmatic advertising platf… · …tal signs that uses programmatic advertising to ge… · … Adstash to bolster programmatic offering and scal… · …Adstash’s core team and a suite of products will… […]

adomni.com
Mon, Oct 10, 2022 at 8:52 PM

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