Raw Feed & Search

JCDecaux’s Dom Kozak explains how programmatic DOOH fits into the marketing funnel (ExchangeWire)

… Dom Kozak, head of programmatic at JCDecaux. With… · …he same applies for programmatic audio and the ris… · … and in the case of programmatic DOOH the addition… · …in times of the day programmatic dayparting enable… · … attention and here programmatic tactics can reall… · … Thinking about the programmatic applications, the… · …nsights to inform a programmatic creative optimisa… · …Exclusive interview with Dom Kozak, head of progra… […]

exchangewire.com
Tue, Nov 29, 2022 at 3:32 PM

Permalink

Orange Bank and Jellyfish use Broadsign OOH SSP to run first French programmatic DOOH campaign on Google’s DV360 demand-side platform

… has been an active programmatic Digital Out-Of-Ho… · …DV360 recently made programmatic DOOH available th… · … to experiment with programmatic DOOH and have sin… · …rtunity to buy DOOH programmatically through DV360… · …o innovating in the programmatic digital display e… · …oadcast most of its programmatic campaigns, in an … · …programmatic ads purchased via omnichannel DSP rea… […]

Broadsign
Mon, Nov 28, 2022 at 8:37 PM

Permalink

In 2023, adtechs will prioritise privacy, programmatic and personalization (AdNews)

… flexible nature of programmatic buying and keepin… · …By Jason Pollock. Ben Baker, MD for APAC at Vis… […]

adnews.com.au · Promoted content
Mon, Nov 28, 2022 at 8:23 PM

Permalink

Nexon and Hivestack Activate a Cross-Border programmatic DOOH Campaign from South Korea into Singapore (ExchangeWire)

…tising coupled with programmatic DOOH technology a… · …to drive additional programmatic revenue.… · …Nexon used the Hivestack DSP’s suite of data and… […]

exchangewire.com
Mon, Nov 28, 2022 at 12:14 AM

Permalink

The Trade Desk’s director describes the advantages of programmatic DOOH advertising for brands (BandT)

… significant use of programmatic digital out-of-ho… · …Chi Lo (lead image), The Trade Desk’s director o… […]

bandt.com.au
Mon, Nov 28, 2022 at 12:11 AM

Permalink

Recorded session from AdTECH: OOH – Los Angeles 2022: Adomni and HP on creativity with programmatic DOOH (Ministry of New Media)

Christian Kull | EVP, Client Partnerships | Adomni in conversation with Ha’Londra Dismond | Programmatic Media Manager | HP Inc. and Caitlin Nardi | Senior Programmatic Manager | HP Inc. about why DOOH creates exciting and compelling ad campaigns. […]

youtube.com
Thu, Nov 24, 2022 at 5:08 PM

Permalink

Chinese DOOH ad operator Focus media integrates its inventory with Hivestack’s programmatic DOOH platform (Hivestack)

…ctivate large scale programmatic DOOH campaigns vi… · …ctivate and measure programmatic DOOH campaigns an… · …Focus Media’s DOOH inventory across office build… […]

hivestack.com
Thu, Nov 24, 2022 at 5:03 PM

Permalink

CTO Mina Naguib explains what programmatic DOOH platform Hivestack does for agencies and brands (Medium)

…ing specifically on programmatic digital out of ho… · …Hivestack is, at its heart, an advertising technol… […]

medium.com
Wed, Nov 23, 2022 at 12:11 AM

Permalink

OOH ad operator Statements Media launches ‘Canada’s first network of digital ad displays’ on Toronto taxicabs using hardware and software from Firefly and Hivestack’s programmatic DOOH platform (Accesswire)

…ll be available for programmatic campaigns on lead… · …Statements Media has exclusively licensed the prop… […]

Accesswire
Tue, Nov 22, 2022 at 5:19 PM

Permalink

Anamorphic programmatic DOOH campaign comes to the V&A Waterfront in South Africa, enabled by Hivestack (Bizcommunity)

…ched an 'anamorphic programmatic' digital out-of-h… · … The integration of programmatic technology allowe… · …MEA at Hivestack, a programmatic digital out-of-ho… · …paign was activated programmatically using our Dem… · …Innovocean, in partnership with Mark1, AdMakers In… […]

bizcommunity.com
Tue, Nov 22, 2022 at 12:14 AM

Permalink

JCDecaux’s guide on how to get started with programmatic DOOH advertising (Promoted via OpenMic on The Drum)

…e yourself with the programmatic DOOH technology a… · … If you’re new to programmatic, you’ll also ne… · …by Mark Bucknell. This article explains what go… […]

thedrum.com · Promoted content
Tue, Nov 22, 2022 at 12:10 AM

Permalink

Hivestack and Quotient connect platforms to enable global programmatic DOOH campaigns

…ack, an independent programmatic digital out-of-ho… · …ng, measurement and programmatic buying with its l… · … to enable premium, programmatic DOOH cross-channe… · …ur mission to drive programmatic DOOH innovation f… · …m we’re seeing in programmatic DOOH. As a supply… · …uy and sell side of programmatic digital out of ho… · …The partnership provides the Quotient Demand-Side … […]

Hivestack
Mon, Nov 21, 2022 at 6:52 PM

Permalink

Hivestack explains its DOOH programmatic platform at DSE 2022 (Video, 02:06; rAVe Pubs)

DSE 2022: Hivestack Talks About Its Purpose-Built, Full-Stack Programmatic DOOH Platform. […]

ravepubs.com · Promoted content
Fri, Nov 18, 2022 at 2:44 PM

Permalink

Some of the recent OOH campaigns by Milk Money used programmatic DOOH and the Metaverse (XLive)

…OOH spending today, programmatic purchases that fo… · …on the rise. Buying programmatically generally ena… · …ur customers to buy programmatically,” Keywanfar… · …s at once through a programmatic buy.”  … · …The roughly 50-mile stretch of highway is currentl… […]

xliveglobal.com
Fri, Nov 18, 2022 at 12:10 AM

Permalink

Vistar’s tips for brands planning a programmatic DOOH campaign (Promoted content via OpenMic/The Drum))

…nities of the year: programmatic digital out-of-ho… · …by Skylar Spencer. As the year comes to a close… […]

thedrum.com · Promoted content
Fri, Nov 18, 2022 at 12:10 AM

Permalink