CEO of Vistar-owned programmatic DOOH buying platform Sage+Archer pitches the benefits of digital out-of-home advertising (Exchangewire)
Diederick Ubels, CEO, Sage+Archer details how data can be used in DOOH advertising. Tech can hold a tonne of promises, but if the basics do not work we cannot even start to think about further innovation in the space as we are just debugging. I feel sometimes tech partners forget this bit and go straight for the award winning use of the infrastructure. […]
Wed, Nov 16, 2022 at 12:10 AM