Raw Feed & Search

Vistar Media and Place Exchange make their unified auction tools interoperable to enable joint mediation for programmatic DOOH buys (BusinessWire)

…Two programmatic platforms for digital out-of-home… · …ximize yield on any programmatically-sold inventor… · …�global SSPs in the programmatic OOH space, and al… · …ple-digit growth in programmatic OOH ad spend driv… · …ngle SSP to mediate programmatic auctions across m… · …ts adoption. As the programmatic marketplace conti… · … global provider of programmatic technology for ou… · …ctivate data-driven programmatic campaigns and a s… · …the leading SSP for programmatic out-of-home media… · … to access untapped programmatic ad spend with ful… · …Two programmatic platforms for digital out-of-home… […]

BusinessWire`
Mon, Oct 10, 2022 at 12:10 AM

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India sees sharp increase in programmatic DOOH advertising (Digital Signage Today)

… expansion of DOOH, programmatic advertising is ra… · … with the advent of programmatic campaigns, the cl… · …ponential growth of programmatic campaigns by vari… · …Amid a nationwide expansion of DOOH, programmatic … […]

digitalsignagetoday.com
Sun, Oct 9, 2022 at 2:14 PM

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Self-serve omnichannel programmatic ad platform StackAdapt adds DOOH inventory from Vistar Media (Businesswire)

…his market trend as programmatic DOOH enters a new… · …apt is a self-serve programmatic advertising platf… · …By adding digital out-of-home advertising to its m… […]

Businesswire
Thu, Oct 6, 2022 at 4:05 PM

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RENAULT, Lemma, and Yahoo launch a programmatic DOOH campaign for RENAULT KIGER at Airports

…high dwell time via programmatic technology powere… · …p; Lemma, a leading programmatic DOOH platform, re… · …Yahoo for our first programmatic campaign enabled … · …, “The benefit of programmatic DOOH is that it s… · …keters to implement programmatic DOOH via multiple… · …Peak hour ad rendering on screens offering high dw… […]

dpaaglobal.com
Thu, Oct 6, 2022 at 2:08 PM

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Leia Reuter of Dentsu UK says programmatic DOOH solutions will be saviors for those trying to reach fans during this World Cup (The Drum Network)

…er to purchase DOOH programmatically within releva… · …elivery. This makes programmatic DOOH not just a t… · …By Leia Reuter. What are brands up against this Wo… […]

thedrum.com · Promoted content
Thu, Oct 6, 2022 at 12:10 AM

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Omnichannel DSP Taptap Digital integrates with Hivestack programmatic DOOH Platform (ExchangeWire)

…y, and a full stack programmatic technology for DO… · …ability to not only programmatically activate DOOH… · … with Hivestack for programmatic DOOH. We want to … · …With the addition of Hivestack, along with SSPs, B… […]

exchangewire.com
Wed, Oct 5, 2022 at 12:11 AM

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Newly-launched DOOH Taskforce within Prebid.org aims to simplify and drive transparency across programmatic supply chain

…independent, global programmatic digital-out-of-ho… · …s to mediate across programmatic sources. I'm look… · …uy and sell side of programmatic digital out of ho… · …who are part of the programmatic ecosystem, from a… · …at scale in a fully programmatic ecosystem. SOU… · …Hivestack's CTO appointed Chairman of Prebid's DOO… […]

Newswire
Tue, Oct 4, 2022 at 7:04 PM

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Place Exchange CEO pitches the platform’s programmatic DOOH capabilities (Billboard Insider)

…��t limited to just programmatic buys or media tha… · …er sold directly or programmatically. It’s used … · …Interview with Ari Buchalter, CEO, Place Exchange.… […]

billboardinsider.com
Mon, Oct 3, 2022 at 5:19 PM

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Lemma and Yahoo run a programmatic DOOH campaign for Renault in India (Indian Television)

…y and implement the programmatic DOOH exposure for… · …Lemma's integration with Yahoo demand-side platfor… […]

indiantelevision.com
Thu, Sep 29, 2022 at 12:11 AM

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programmatic DOOH platform Hivestack integrates with several media agencies in Spain to enable cross-border international campaigns (Hivestack)

…untries to activate programmatic DOOH campaigns in… · …n opportune time as programmatic DOOH begins to pi… · …The integration allows advertisers from within Spa… […]

hivestack.com
Wed, Sep 28, 2022 at 12:10 AM

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Panel recap: The road to DOOH’s programmatic future (New Digital Age)

…online advertising, programmatic is already by far… · …pectrum, the use of programmatic is very much emer… · … spend came through programmatic. To discuss th… · …espread adoption of programmatic, independent prog… · …mmatic, independent programmatic DOOH ad tech comp… · …is moving towards a programmatic future – in Lon… · …igital spend is now programmatic. It’s taken six… · …bout the virtues of programmatic in DOOH; the shif… · …he flexibility that programmatic provides; the use… · … data triggers; how programmatic enables DOOH to f… · … The journey to a programmatic future. &n… · …By Tyrone Steward. Within the world of online adve… […]

newdigitalage.co
Wed, Sep 21, 2022 at 7:35 AM

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programmatic DOOH guide for DSP campaigns (SmartyAds)

… to review: what is programmatic DOOH campaign and… · …ifferent from a non-programmatic one, and finally,… · …e, and finally, how programmatic DOOH ads should b… · …By Irina Kovalenko. In this guide, we are going to… […]

smartyads.com
Wed, Sep 21, 2022 at 12:11 AM

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Despite the economic uncertainty, programmatic media buying in JAPAC is surging in 2022 (ExchangeWire)

…ave increased their programmatic activity from 202… · …ts increasing their programmatic activity by more … · …sumption. Alongside programmatic activity, the rep… · …s spiked demand for programmatic inventory,” com… · …slow in pivoting to programmatic.” Highlights… · …media spend through programmatic than publishers a… · …rating revenues via programmatic. This marks a rev… · …by Mathew Broughton. Over 70% of firms in Australi… […]

exchangewire.com
Sun, Sep 18, 2022 at 4:54 PM

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Hivestack launches full programmatic digital out of home (DOOH) operations in Brazil

…leading independent programmatic digital out of ho… · … drive revenue from programmatic DOOH campaigns in… · …ate the adoption of programmatic DOOH across Latin… · …at the forefront of programmatic DOOH in Brazil an… · …s the importance of programmatic DOOH. We are thri… · … technology such as programmatic, DOOH advertising… · … Launching its full programmatic DOOH operations i… · …uy and sell side of programmatic digital out of ho… · …Company signs Clear Channel Brasil to deliver scal… […]

dpaaglobal.com
Thu, Sep 15, 2022 at 12:17 PM

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Clear Channel Brasil adds its DOOH inventory to Hivestack’s programmatic SSP platform (ExchangeWire PressBox)

…at the forefront of programmatic DOOH in Brazil an… · … technology such as programmatic, DOOH advertising… · … Launching its full programmatic DOOH operations i… · …Clear Channel Brasil will be able to monetise thei… […]

exchangewire.com
Thu, Sep 15, 2022 at 12:10 AM

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