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Data proliferation is a challenge for OOH advertising companies (OOHToday)

By themselves, billboards (both traditional and digital), bench signs, and other OOH mediums cannot record or provide any meaningful consumer data to advertisers. This significantly impacts an OOH owner’s ability to gain new clients and increase ad spends. Nevertheless, billboards and signage are still very effective when it comes to visibility, reach, and impressions. […]

oohtoday.com
Fri, Mar 23, 2018 at 4:00 PM

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3 reasons why customers ignore your digital signage (DSToday)

If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on an expensive display. So, why do customers turn up their noses at your digital signage? Well it all boils down to relevance, uninspiring content and lack of engagement. […]

digitalsignagetoday.com
Fri, Mar 23, 2018 at 3:51 PM

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16:9: Report From ISA: Little Sign Of Digital Signage At Sign Industry’s Big Show, But Hints Of An Uptick

Guest Post: Jim Nista, Insteo Sign Expo, the International Sign Association’s (ISA) big annual trade show, is underway in Orlando. The ISA show focuses on the print and outdoor sign industry, with large format printers, CNC machines, light pole flags, architectural signage, and large outdoor LED. There’s even a section for bucket trucks for outdoor signage install. […]

sixteen-nine.net
Fri, Mar 23, 2018 at 3:35 PM

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DSE New Product Showcase Highlights Latest & Greatest

Digital Signage Expo offers its attendees the opportunity to see the newest and most innovative products on the marketplace first-hand. And on the DSE trade show floor, the best place to get your first taste of what’s new is at the New Product Showcase, located near the Central Park Pavilion. […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 12:18 PM

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Sophatar Announces Integrations for “POS Signage” with Star and Epson POS Receipt Printers; Live Demos at DSE; and Availability through the Bluestar Reseller Network

San Jose, CA March 23 2018 — Sophatar ‘POS Signage’ is a software subscription service that automatically creates contextual digital signage based on data analysis of sales transactions captured at the point-of-sale. The service was launched in January 2018 based on sales data retrieved from Star-Micronics POS receipt printers. […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 11:45 AM

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Ask the Board – March 26, 2018 | JEFF PORTER

If you can’t cost-effectively or cosmetically get a direct network connection to the digital signage player, what viable alternatives exist? […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 11:34 AM

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Ask the Board – March 26, 2018 | MARGOT MYERS

If you can’t cost-effectively or cosmetically get a direct network connection to the digital signage player, what viable alternatives exist?” There are aspects to this question. One applies to very small networks with just a few signs in one location. […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 11:31 AM

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Ask the Board – March 26, 2018 | JONATHAN BRAWN

If you can’t cost-effectively or cosmetically get a direct network connection to the digital signage player, what viable alternatives exist?” Wired networking is always best, but if it’s not possible, utilize Wi-Fi. Wireless AC and AD are much longer range and higher speed at a much greater reliability than ever before. […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 11:30 AM

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All Systems Go For Tuesday’s 16:9 Mixer – Here’s What You Need To Know

Back at the live bait shop after seven weeks of intensive travel, and I am now packing and prepping for leaving Sunday for Las Vegas and DSE next week. A quick look at the EventBrite page says there are 396 registrants for the mixer – between sign-ups and sponsor invites – and I have added more based on personal invites and responses to particularly talented grovelling. […]

sixteen-nine.net
Fri, Mar 23, 2018 at 11:27 AM

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Sports Experts Branches Out with Flagship Design Elements

Sports Experts Trois-Rivières is the third “White Project” store to be launched by the banner. These stores have evolved from the flagship store in Laval, and with each new opening, the concept is refined thereby facilitating the integration of new technological elements. […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 11:01 AM

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Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

MALVERN, Pa., March 22, 2018 /PRNewswire/ — Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 9:25 AM

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STRATACACHE Demonstrating Marketing Technology That Transforms Visual Merchandising at GlobalShop 2018

DAYTON, Ohio, March 22, 2018 /PRNewswire/ — The STRATACACHE family of digital media/marketing technology companies is bringing its next generation store environment booth to GlobalShop 2018, demonstrating the power of using technology for shopper engagement and visual merchandising. […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 9:22 AM

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Digi International to Showcase Performance-Focused Cellular Connectivity Solutions at Digital Signage Expo 2018

MINNETONKA, Minn., March 22, 2018 /PRNewswire/ — Digi International®, (NASDAQ: DGII), (www.digi.com?utm_source=rss&utm_medium=rss), a leading global provider of Internet of Things (IoT) connectivity products and services, today announced that during Digital Signage Expo (DSE) 2018, it will be demonstrating innovative solutions designed specifically for the demands of Digital Signage applications in high-traffic, demanding locations, including retail outlets and kiosks, where persistent, durable network connections are critical.    While digital signage, out-of-home advertising, and kiosks can significantly improve the customer experience, relying on customer-provided Wi-Fi or wired WANs can be problematic. […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 9:19 AM

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Almo Professional A/V E4 AV Tour Provides Showroom Experience for Dallas-Area Partners on April 24

Philadelphia, PA — March 22, 2018 — Following record-breaking attendance and an immersive AV learning and networking experience in Washington, D.C. […]

digitalsignageconnection.com
Fri, Mar 23, 2018 at 9:17 AM

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Startup SelfArray Using Levitation, Vibration To Mass-Manufacture LED Modules For Fine-Pitch Displays

An upstate New York firm called SelfArray is touting technology that would greatly speed up the time it takes to manufacture fine pitch LED displays, using (and I am not making this up) magnets and levitation. The company just received a National Science Foundation (NSF) Small Business Innovation Research (SBIR) Phase II Award to continue their groundbreaking work in the field. […]

sixteen-nine.net
Fri, Mar 23, 2018 at 9:17 AM

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