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Vyoma Media appoints Rajiv Bose as Chief Revenue Officer

26th March 2018: Vyoma Media, India’s largest and fastest growing digital outdoor solutions company, today announced the appointment of Rajiv Bose as Chief Revenue Officer. This announcement comes at a time when the company is aggressively expanding its business into new transit verticals and will be rolling out major product and technology innovations in the next few months. […]

digitalsignageconnection.com
Mon, Mar 26, 2018 at 12:44 PM

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The Budget & The Booth: A Trade Show Tale as Old as Time (EMC Outdoor)

Once upon a time, at a desk not too far, far away…you receive a tradeshow budget. The boss wants to make a big impression with your new brand and exhibit at one of your industry’s top tradeshows. This is the first time your company has ever considered a tradeshow space! […]

emcoutdoor.com
Mon, Mar 26, 2018 at 11:47 AM

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Who’s the “Mad Dog” Behind Those Biting Political Billboard Ads? (OAAA)

In political bellwether Ohio, a sharp-looking billboard stands out along the high-volume Interstate approach to Columbus: IMPEACHMENT NOW. Who put that message here, in the heartland, my Ohio in-laws wanted to know. The answer: a traveling photographer named Claude Taylor, based in Silver Spring, MD . […]

specialreports.oaaa.org
Mon, Mar 26, 2018 at 9:31 AM

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Broadsign goes programmatic on Harmon Corner with digital out-of-home campaign

Las Vegas, Nevada. March 26, 2018 – Broadsign, the leading digital out-of home marketing platform, has launched a new digital out-of-home campaign, bought, sold and delivered through automated programmatic bidding. Through an integration with the Broadsign Reach SSP, the campaign is running on Branded Cities’ iconic Harmon Corner screen. […]

broadsign.com
Mon, Mar 26, 2018 at 9:30 AM

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16:9: Grocery Digital OOH Network Has 1,000-Plus Screens Up At Checkouts, With Plans For As Many As 25,000

Denver-based Ping HD has done a potentially lucrative deal to be the CMS under the hood for an ambitious digital OOH network going into U.S. supermarkets – primarily at the checkout lanes. Adcorp Media Group is putting 10 to 12 32-inch Samsung System on Chip (SoC) displays in stores, with roughly 100 already up and plans to do as many as 2,500. […]

sixteen-nine.net
Mon, Mar 26, 2018 at 7:07 AM

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DSMX becomes Latin American affiliate of the Digital Signage Federation (DSFederation)

DSMX is now an affiliate of the DSF called Asociaciòn Digital Signage Latinoamèrica, or DS Latin America. “The DSF is very excited to announce our new partnership with DS Latin America” said DSF Chairman Richard Ventura, Vice President of Strategy for Strategy of NEC Display Solutions of America. […]

digitalsignagefederation.org
Sun, Mar 25, 2018 at 8:58 PM

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16:9: Looking At LED At DSE 2018? Here’s Your Total Guide …

There’s a lot to see at Digital Signage Expo this year, and there will be a lot of attention paid to the display manufacturers showing fine pitch LED tech. There’s a lot going on in that sector, and weighing selection options on price and how they look is not the path to an informed decision. You need to know about things like LED chip bins, packaging, controllers and on and on. […]

sixteen-nine.net
Sun, Mar 25, 2018 at 8:57 PM

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What the World Would Look Like Scrubbed Free of OOH Advertising

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oohtoday.com
Sun, Mar 25, 2018 at 8:48 PM

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Reuters: JCDecaux open to bidding for U.S. peers but nothing planned: CEO

French outdoor advertising company JCDecaux (JCDX.PA) could consider bidding to take over U.S. competitors Clear Channel (CCO.N) or Outfront Media (OUT.N) but nothing is planned in the short term, its chief executive said on Saturday. […]

reuters.com
Sun, Mar 25, 2018 at 8:32 PM

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AdWeek: 7 Ways to Ensure Your Out-of-Home Media Is Hooking the Consumer’s Attention

The way to get consumers to stop what they’re doing and pay attention to you is a lot simpler than you think. If that is your goal, out-of-home (OOH) media is one of the most impactful mediums to do so. However, like most mediums, the ability to tell a story matters more than anything, with one crucial twist: an added dash of stimulant (in the way of incentives) thrown in. […]

adweek.com
Fri, Mar 23, 2018 at 4:14 PM

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Geopath OOH Market Spotlight: Albuquerque/Sante Fe

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billboardinsider.com
Fri, Mar 23, 2018 at 4:10 PM

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OUTFRONT Media EVP And Chief Financial Officer Donald Shassian To Retire

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prnewswire.com
Fri, Mar 23, 2018 at 4:09 PM

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iHeartMedia bankruptcy means a stop to raiding Clear Channel Outdoor for capital (Seeking Alpha)

iHeartMedia has used Clear Channel Outdoors, which it controls, as its own personal piggybank for years. The company's bankruptcy likely means little recovery on the $1,051mm promissory note, but it at least puts a stop to raiding of the company for capital. Clear Channel Outdoors is a great cash-generating business with high margins, but iHeartMedia has allowed the leverage to get out of control. […]

seekingalpha.com
Fri, Mar 23, 2018 at 4:05 PM

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Data proliferation is a challenge for OOH advertising companies (OOHToday)

By themselves, billboards (both traditional and digital), bench signs, and other OOH mediums cannot record or provide any meaningful consumer data to advertisers. This significantly impacts an OOH owner’s ability to gain new clients and increase ad spends. Nevertheless, billboards and signage are still very effective when it comes to visibility, reach, and impressions. […]

oohtoday.com
Fri, Mar 23, 2018 at 4:00 PM

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3 reasons why customers ignore your digital signage (DSToday)

If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on an expensive display. So, why do customers turn up their noses at your digital signage? Well it all boils down to relevance, uninspiring content and lack of engagement. […]

digitalsignagetoday.com
Fri, Mar 23, 2018 at 3:51 PM

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