Brand building and customer retention are acquiring a whole new meaning. Yet almost all are underprepared for not only the technology upheaval-taking place but also the very pattern of 21st Century life. […]
As we discussed in a previous blog post, video messages are by far one of the most effective, cost-conscious and versatile. Video can be used for any kind of corporate communications, whether it is creating a personal touch to corporate updates or strengthening ties with employees. […]
Forget newspapers and pop. In China, vending machines are full-service convenience stores. “Before, customer demand was simple: they just wanted water, cola,” said Larry Song, a sales manager at the Thintop Technology Company, a Shenzhen-based manufacturer of vending machines, digital signage, and other commercial products. […]
While shopping at Chicago’s Magnificent Mile mall patrons can look to the ceiling and see a 190 foot long canopy of trees. Or, if they look at another moment, they may see a kaleidoscope of colours or a flock of local birds. That’s because the skylight is actually a high definition LED canvas with content created at 16k resolution. […]
With California and New York generating almost a quarter of all visits from the U.S. to the UK, VisitBritain is launching the tourism board's first dynamic out-of-home campaign created using the group's in-house agency in San Francisco and New York City. VisitBritain’s own creative shop, Oliver, supported the planning, design, production and delivery of the campaign. […]
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The Digital Signage Expo is next week and the anticipation flows through this show as the guests bring their “A game” to talk about their company, solutions and what the DSE is all about. Stephanie Gutnik, newly elected to the Digital Signage Federation Board of Directors also gives an overview of being on the Board (Brian McClimans is the DSF Treasurer). […]
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Public safety, business rivalries and politics all play a part. The rate that established firms in the outdoor advertising industry had been able to charge for a billboard had plummeted before the ban, notes a retired official. A clutch of small businesses had been making signs using cheap laser printing and illegally flinging billboards up across the city. […]
In 2017, we unveiled a new brand logo & website and announced the formation of the Global DOOH Council. The Council was created with the explicit purpose of developing resources for DSF members to build their capacity to support out-of-home advertising companies, agencies and brands. During the past year, we also hosted regional meetings throughout the U.S. […]
As fans prepare for the premiere of the Roseanne reboot, ABC added to the anticipation with innovative shelters in New York, Los Angeles, and Chicago. The network replaced typical bus stop benches with the memorable sofa on which many a notable conversation between Roseanne, Dan, Jackie, Darlene, and more took place. […]
