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The Guardian: Billboards that diagnose cancer, charge your smartphone and display art

With the humble billboard capable of purifying air and turning it into drinking water, could posters and hoardings now help people and communities on a personal level? A recent digital billboard campaign, operated by The Outdoor Media Centre and charity Missing People, demonstrated exactly how traditional advertising techniques can be used to benefit communities rather than just market to them. […]

theguardian.com
Thu, Jan 8, 2015 at 4:07 PM

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MMD Philips aims to grow EMEA marketshare

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invidis.de
Thu, Jan 8, 2015 at 4:05 PM

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DSToday: 2014: The digital signage year in review

We turned to a panel of industry experts to ask them what they thought were the biggest stories or trends in the industry in terms of impact. […]

digitalsignagetoday.com
Thu, Jan 8, 2015 at 4:04 PM

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For retailers, will 2015 be the year of the millennial? (retailcustomerexperience)

To draw consumers into their store fronts, many retailers have begun incorporating various electronic capabilities; this includes the use of tablets, interactive kiosks and beacon technology. Tablets and interactive kiosks extend inventory past what can be offered in stores. […]

retailcustomerexperience.com
Thu, Jan 8, 2015 at 4:03 PM

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CES 2015: LG Display shows off transparent LCD and curved plastic OLED screens

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techrepublic.com
Thu, Jan 8, 2015 at 4:01 PM

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Digital signage leveraging beacon tech to boost shopper loyalty

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digitalsignagetoday.com
Thu, Jan 8, 2015 at 4:00 PM

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moneyobserver: the outlook for the technology sector in 2015

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moneyobserver.com
Thu, Jan 8, 2015 at 3:59 PM

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MediaPost: The Autonomous Future Of Media

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mediapost.com
Thu, Jan 8, 2015 at 3:58 PM

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T1Visions and Neiman Marcus Launch Interactive Retail Tables

Customers of the luxury retailer can now browse in-store and out-of-store inventory using a 32-inch touchscreen table. […]

digitalsignageconnection.com
Thu, Jan 8, 2015 at 3:35 PM

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CMO au: Porsche tailors customer message with digital out-of-home advertising

New digital advertising campaign sees customers near Melbourne Airport targeted with specific billboard message. Porsche Australia has launched a new digital out-of-home advertising campaign that will display a targeted message to drivers of its luxury vehicles at Melbourne Airport. The ‘911 Turbo’ campaign was created by oOh! […]

cmo.com.au
Thu, Jan 8, 2015 at 2:54 PM

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Chicago Sun Times: Emanuel makes airport advertising deal even sweeter for clout-heavy company (Clear Channel Outdoor)

Mayor Rahm Emanuel’s administration has quietly approved a $10.5 million addendum to a digital advertising deal at O’Hare Airport that makes it even more lucrative for a clout-heavy company. The agreement paves the way for Clear Channel Outdoor to take over management of luggage cart services at O’Hare currently controlled by SmartCarte and to sell advertising on those carts. […]

Thu, Jan 8, 2015 at 2:52 PM

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imediaconnection: The next phase of location-based advertising

Mastering the art of location-based advertising starts with understanding the new potential and influence of mobile. There will be 250.6 million mobile phones by the end of the year in the U.S. alone -- 91 percent of adults. […]

imediaconnection.com
Thu, Jan 8, 2015 at 2:47 PM

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The Drum: What to expect from cinema advertising in 2015

2015 is also set to be an outstanding year for advertising in cinemas too and predictions are that cinema admissions will soar to levels not seen for 40 years. With such a varied range of titles on offer, brands and advertisers will have the opportunity to engage with a number of key consumer demographics through cinema. […]

thedrum.com
Thu, Jan 8, 2015 at 2:41 PM

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Washington Post: News organizations wrestle with whether to publish Charlie Hebdo cartoons after attack

In the wake of the atrocity, a few Western news sources reprinted some of Charlie Hebdo’s cartoons. Those included BuzzFeed and the Huffington Post, which headlined its compilation, “These Are The Charlie Hebdo Cartoons That Terrorists Thought Were Worth Killing Over.” But other American news organizations have been reluctant to publish any of them, lest they give offense. […]

washingtonpost.com
Thu, Jan 8, 2015 at 2:38 PM

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drive com au: Porsche launches world first interactive billboard

Digital advertisement displays special message to Porsche drivers in Melbourne. Australia is set to be home to an advertising first, a billboard that tailors messages according to the type of car people drive. The new digital billboard on Melbourne's Airport Drive will only show an advert for Porsche when one of the German brand's cars drives past. […]

drive.com.au
Thu, Jan 8, 2015 at 2:30 PM

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