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How to value billboard easements (Billboard Insider)

Landowner’s don’t use multiples of revenue or cash flow to estimate the value of billboard easements. They typically use capitalization rates because that is the metric that they are used to using in their other property transactions. Landmark’s recent listing had easements priced at cap rates of 5% – 6% for excellent sign locations in Los Angeles. […]

billboardinsider.com
Thu, Mar 22, 2018 at 3:33 PM

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How Outfront Media Is Driving Outdoor Advertising Into A Digital Future (OOHToday)

Billboards and bus ads largely look the same today as they did decades ago, but thanks to evolving technology, that is beginning to change. In this week’s Volvo Tech Drive we caught up with Andy Sriubas - Click for the 6:40 second video Sriubas Cheddar Video. […]

oohtoday.com
Thu, Mar 22, 2018 at 3:28 PM

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NHL Power Rankings: 31 Billboards Outside Your City, NHL Edition

Not happy with your favourite hockey team? Please feel free to go full Frances McDormand hockey mom and plaster your dissatisfaction on a billboard so the whole city can feel your pain. Such is the latest trend in NHL hot spots like Brooklyn (“Snow Must Go”) and Ottawa (“#MelynkOut”). […]

sportsnet.ca
Thu, Mar 22, 2018 at 3:26 PM

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The Future of AI in OOH Advertising: Personalization (Martech Advisor)

In Out-of-Home (OOH) advertising specifically, consumers are looking for personalization and interaction. […]

martechadvisor.com
Thu, Mar 22, 2018 at 3:24 PM

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Fremont Experience LED Canopy In Las Vegas Getting $33M Refresh

Hat Tip Tom McGowan The Las Vegas Review-Journal is reporting that the city council there has authorized a multi-million refresh of the Fremont Street Experience LED canopy in downtown Las Vegas. The low rez canopy is 14 years old and overdue for new and better tech. Anybody who pays attention to LED knows HOW MUCH that has changed in that time. […]

sixteen-nine.net
Thu, Mar 22, 2018 at 3:11 PM

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Campsite Partners with Cloud-based CMS Software Signagelive

Launched in 2016, Campsite’s products include an SSP, an exchange and a DSP. With over 8000 digital screens across an array of suppliers and environments already connected, Campsite has the largest selection of DOOH screens in a single platform in Canada. […]

campsiteproject.com
Thu, Mar 22, 2018 at 2:50 PM

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McDonald’s Responsive DOOH Campaign for Monopoly (DSConnection)

McDonald’s has kicked off a revitalised, tactical, copy-led digital OOH campaign to encourage consumers to ‘Peel and Play’. The UK-wide dynamic activation contextualises copy using date, weather, and prize data and will run across Retail, Roadside and City Centre locations for four weeks from 21st March – 19th April. […]

digitalsignageconnection.com
Thu, Mar 22, 2018 at 2:47 PM

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16:9 Podcasts: Bruce Van Zyl Of Sellr, On Moving The Sales Needle With Bevtv In-store Digital

16:9 PODCASTS: BRUCE VAN ZYL OF SELLR, ON MOVING THE SALES NEEDLE WITH BEVTV IN-STORE DIGITAL Booze is a complicated thing to buy. All the product categories look pretty much the same, so people revert to price, top of mind awareness or labels and names that catch their eye. […]

dp-aa.org
Thu, Mar 22, 2018 at 11:15 AM

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DSE 2018 Mixer Sponsor Profile – Mvix

Mvix is not exhibiting at DSE (we were at HiMSS last week) but Mike Kilian, our Business  Development Senior Director, and one of our Senior Solutions Consultants, will walk the show and meet with some clients and partners. When the company started in 2005, we provided media streamer devices where folks download and save their media, movies, etc for re-watching (something like this). […]

sixteen-nine.net
Thu, Mar 22, 2018 at 10:46 AM

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Vegas Weather Looking Good For Next Week

People in Western Canada or the US northeast, which has been whacked by successive Nor’Easters and lotsa snow, will be very happy to learn that if they are going to DSE, it will be uniformly nice. A quick look suggests the northeast will be calm next week, meaning flights will get out. The Vegas forecast starts a little cool – low 60s Monday, but warms up through the week. […]

sixteen-nine.net
Thu, Mar 22, 2018 at 10:30 AM

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Identity data firm Neustar moves to expand its share of DOOH ad market

Identity data firm Neustar moves to expand its share of DOOH ad market Tuesday, March 20, 2018, Mel Stott, DPAA Neustar, a US “tech company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries” (Wikipedia), recently joined DPAA. […]

dp-aa.org
Thu, Mar 22, 2018 at 10:10 AM

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Ping HD Partners with Adcorp360 to Drive Digital-Out-of-Home In-Store Supermarket Advertising Network

DENVER (PRWEB) March 22, 2018 –– Ping HD, a leading provider of digital signage software solutions, today announced that grocery retails leading advertising group, Adcorp360, is rolling out Ping HD’s award-winning EngagePHD content management platform on System on a Chip (SoC) digital signage displays from Samsung. […]

digitalsignageconnection.com
Thu, Mar 22, 2018 at 9:33 AM

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DSE 2018 Mixer Sponsor Profile – Wovenmedia

In 2011, a group of industry experts got together to develop a cloud-based solution that would give businesses all the components required to create and manage highly engaging video networks for TV, web and mobile screens. […]

sixteen-nine.net
Thu, Mar 22, 2018 at 9:26 AM

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Matrox at NAB 2018 — Product Preview

MONTREAL, Quebec — 21 March 2018 — At NAB 2018, Matrox® (booth SL4524) will present a comprehensive range of products designed to impact today’s—and tomorrow’s—broadcast and enterprise workflows. Being unveiled for the first time in North America is the Monarch LCS Radar application for simple, centralized monitoring of multiple Monarch LCS units. […]

digitalsignageconnection.com
Thu, Mar 22, 2018 at 9:18 AM

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Christie Bringing Digital Signage Solutions and Expertise to DSE 2018

NEW YORK – (March 21, 2018) – The Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is pleased to announce that Executive Vice President and founder Kevin Romano will be participating at Digital Signage Expo 2018 on Tuesday March 27 at 4:05pm as part of a panel discussion on “Insights into Trends, Issues, Challenges and Opportunities Throughout the World. […]

digitalsignageconnection.com
Thu, Mar 22, 2018 at 9:17 AM

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