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Digital signage on display by LG – in the largest booth at ISE 2024

LG Electronics (LG) is showing its digital signage at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its range of displays tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms. […]

LG · Promoted content
Tue, Jan 30 at 5:29 PM

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JCDecaux’s full-year 2023 revenue up 7.6% to €3,570.0 million, DOOH revenue up 20.8%

…ent of our data and programmatic capabilities. P… · …e in 2023. The DOOH programmatic ecosystem continu… · …Full-Year 2023 revenue:  2023 adjusted rev… […]

JCDecaux
Tue, Jan 30 at 5:28 PM

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MediaPost’s Digital Out-of-Home Insider Summit March 20 – 23, 2024 in Scottsdale, AZ

…al media plans? Are programmatic planning and buyi… · …At the Spring edition of MediaPost's Digital Out-o… […]

mediapost.com
Tue, Jan 30 at 5:27 PM

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How to use pDOOH for a faster and more targeted way of adding OOH to your omnichannel campaigns (Broadsign)

…Lai. Integrating programmatic DOOH into your om… · …Juliana Lai. Integrating programmatic DOOH into… […]

broadsign.com
Fri, Jan 26 at 12:17 AM

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New Zealand’s OOH ad revenue in 2023 was up 9.4%, to $179m, DOOH up 76.3%

The Out of Home Media Association Aotearoa (OOHMAA) says their member's 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH's total revenue in 2023 reached $137m, equating to a 15.5% increase YOY. […]

OOHMAA
Wed, Jan 24 at 9:24 PM

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IAB UK’s Compass & Digital Out-of-Home: The full report (IAB UK)

The current UK DOOH market size. The outlook for DOOH. DOOH accounted for 63% of out-of-home market ad spend in 2022 , despite representing only around a third of UK OOH inventory space. […]

iabuk.com
Tue, Jan 23 at 6:24 PM

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Global Chief Strategy Officer of Billups Dr. Stephanie Gutnik: DOOH is now measurable

…e can also buy DOOH programmatically through our o… · …hat leap. Why is programmatic DOOH not growing … · …dicted? Currently, programmatic DOOH is just that… · …hat we can buy DOOH programmatically, as it levels… · …re still aspects of programmatic DOOH that are dif… · …s) and Salonpas) (a programmatic example).… · …We sat down with Dr. Stephanie Gutnik to get her v… […]

Editorial · Promoted content
Tue, Jan 23 at 6:10 PM

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SpinetiX at ISE 2024: Previewing a Packed Agenda

…p and management of programmatic content directly … · …The entire commercial AV industry’s eyes are loo… […]

commercialintegrator.com
Fri, Jan 19 at 8:46 PM

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“If I Had A Hammer”: What My Grandfather’s Hammer Taught Me About Billboards (EMC Outdoor)

…d digital this, and programmatic that. You won’t… · …by Matthew Noll. I have a hammer that belonged to … […]

emcoutdoor.com
Fri, Jan 19 at 10:36 AM

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Travel Plaza Media (TPM) Partners with Adkom to ‘Drive’ Growth

…t to elevating both programmatic and direct sales … · …OREM, UT and NEW YORK, NY, January 2024 — In a s… […]

dpaaglobal.com
Thu, Jan 18 at 10:14 AM

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JCDecaux wins the renewal of the Exclusive Advertising Contracts for Hong Kong MTR and Airport Express

…ove deeper into the programmatic sales and interne… · …Paris, January 15th, 2024 – JCDecaux SE (Euronex… […]

JCDecaux
Mon, Jan 15 at 12:14 AM

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Pikasso Italia launches the first DOOH screen of Milano Collection in the heart of Porta Romana District

… in both direct and programmatic, via the Pladway,… · …Milan, 15 January 2024. Pikasso Italia has digiti… […]

Pikasso · Promoted content
Mon, Jan 15 at 12:14 AM

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Irish advertising market to grow by 3.2% in 2024, OOH to increase by 7.5%, DOOH – by 11.8%: GroupM (Adworld)

… growth of DOOH and programmatic continues apace; … · …GroupM highlights the strong performance of OOH wi… […]

adworld.ie
Sun, Jan 7 at 1:51 PM

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Outdoor ad agency Billups acquires Belgian OOH ad agency Outsight

… innovation hub for programmatic OOH in recent yea… · …lt-oriented OOH and programmatic Dooh campaigns wi… · …Outsight marks Billups’ third acquisition since … […]

Billups
Wed, Jan 3 at 11:55 AM

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Clear Channel Outdoor deploys more DOOH screens across the street from the Super Bowl 2024 arena

… data analytics and programmatic capabilities that… · …NEW YORK -- Clear Channel Outdoor (NYSE: CCO), an… […]

Clear Channel Outdoor
Sun, Dec 31, 2023 at 5:53 PM

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