Raw Feed & Search

Global takes over outdoor advertising contract for Metro Barcelona from JCDecaux

…ailable to purchase programmatically, allowing adv… · …Global Spain, a division of Global, the Media &… […]

Global
Thu, Nov 30, 2023 at 10:14 PM

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Clear Channel cuts scale of Singapore OOH ad business after LTA contract loss (Marketing-Interactive)

…time impressions on programmatic DOOH includes AI-… · …Camillia Dass, Senior journalist. OOH provider Cle… […]

marketing-interactive.com
Thu, Nov 30, 2023 at 6:23 PM

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Zitcha & Broadsign Partner to Boost Global In-Store Retail Media Market

…work operations and programmatic advertising. The … · …Zitcha and Broadsign have teamed up to integrate t… […]

commercialintegrator.com
Thu, Nov 30, 2023 at 1:04 PM

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A new digital out-of-home (DOOH) network is launching ads in elevators and lift lobbies of commercial venues in Ireland (Marketing IE)

…etail marketing and programmatic advertising in ou… · …No Limit Branding (NLB) has begun rolling out loca… […]

marketing.ie
Thu, Nov 30, 2023 at 12:11 AM

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Retail media platform Zitcha selects Broadsign to power in-store digital display networks

…ork operations, and programmatic advertising. &… · …The integration of Broadsign into Zitcha’s retai… […]

broadsign.com · Promoted content
Wed, Nov 29, 2023 at 5:40 PM

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Why place-based media is essential for DOOH success

…e topic du jour was programmatic digital out-of-ho… · …, is precisely what programmatic media trading is … · …Division is a word we’ve heard too much in … […]

blog.adquick.com
Wed, Nov 29, 2023 at 2:44 PM

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AdTECH: OOH Conference Europe: updated agenda for December 07, 2023 in Amsterdam

…lements shaping the programmatic DOOH ecosystem. … · …09.30 REGISTRATION; 10:00 Welcome; Chair | Andy … […]

2023adtecheur.dailydooh.net
Mon, Nov 27, 2023 at 4:03 PM

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Lamar’s Charlie Lamar: Big banks would not lend money to us (Digital & Dirt Podcast segment by Billboard Insider)

Ian Dallimore, Vice President of Digital Growth & GM of Programmatic at Lamar, had a fascinating conversation with Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising. […]

billboardinsider.com
Mon, Nov 20, 2023 at 7:05 PM

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How Out-of-Home Ads Are Driving Consumer Purchases

…nd Media, a leading programmatic Digital Out of Ho… · …A recent study by Beeyond Media emphasizes the sub… […]

dpaaglobal.com
Thu, Nov 16, 2023 at 12:16 PM

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Europe’s largest media companies both seeing strong growth in DOOH sales (16:9)

…e than 100 percent, programmatic in particular was… · …by Dave Haynes. Two of the largest out of home me… […]

sixteen-nine.net
Sat, Nov 11, 2023 at 6:11 PM

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ADTECH:OOH – Europe conference: Thursday 7th December 2023 in Amsterdam

Early speakers to be announced include; John Molendijk | Co-Founder | Streaem who will be talking about ‘How To Create A Retail Media Network From Scratch’ , Tim Harvey | Co-Founder | Knitting Media who willshare ‘Another Christmas Gift for Global OOH’, Nicola Fox | Head of Programmatic | Talon who wil be reprising her incredibly well received ‘DOOH X DATA X DARING’ Advertising Week presentation and the DPAA’s new Executive Director in EMEA, Tim Waldron. […]

2023adtecheur.dailydooh.net · Promoted content
Sat, Nov 11, 2023 at 6:08 PM

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Awarion takes PDOOH to padel centres in Sweden, through partnership with Padelmedia (16:9)

… capitalised on the programmatic activation provid… · …Data-driven DOOH platform Awarion formally announc… […]

awarion.com
Wed, Nov 8, 2023 at 5:51 AM

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Clear Channel VP wants brands to advertise on Clear Channel’s DOOH screens this holiday season

…e the highly nimble programmatic digital out of ho… · …Andrew Marcus is senior vice president, research a… […]

mytotalretail.com · Promoted content
Wed, Nov 8, 2023 at 12:10 AM

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Europe AdTECH: OOH Conference December 07, 2023 in Amsterdam

This event is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. This event is being Chaired by Andy Hamblin | Chief Revenue Officer | Livedooh Signkick. […]

2023adtecheur.dailydooh.net
Tue, Nov 7, 2023 at 7:23 PM

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Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153% (16:9)

…gital OOH – a programmatic ad campaign in Fr… · …This is an interesting glimpse at what hyper-targe… […]

sixteen-nine.net
Tue, Nov 7, 2023 at 7:19 AM

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