Monday, June 24, 2024

Outdoor ad agency Billups acquires Belgian OOH ad agency Outsight

Wednesday, January 3, 2024

Outsight marks Billups’ third acquisition since September.
NEW YORK–Billups, a global Out-of-Home (OOH) managed services agency, has acquired Outsight, an independent OOH agency headquartered in Brussels. This acquisition comes on the heels of Billups’ acquisitions of TAC Media in September and OOH Labs in October.

Outsight is a full-service independent OOH managed services agency offering a comprehensive suite of OOH advertising services and solutions, including media planning and buying, campaign management, and production oversight. Outsight has worked with over 150 advertisers to deploy and manage more than 940 campaigns across nearly 1.6 million posters in 2023 alone.

The acquisition marks Billups’ debut in the Belgian OOH market, signifying a move to enhance the company’s presence and reach within the Benelux region, in addition to serving as a counterpart to the company’s Dutch office and European headquarters in Amsterdam. Benelux has emerged as an innovation hub for programmatic OOH in recent years, and Outsight has played a leading role in driving this transformative shift.

With the acquisition of Outsight, Billups now holds a presence in 16 countries across North America, Europe, and Southeast Asia.

“With the acquisition of three new companies, the appointment of multiple key leaders, and the launch of Billups Analytics, this past year has been a remarkable period of growth and innovation for our company,” said Benjamin Billups, co-founder of Billups. “As we look ahead to 2024, our focus will be on integrating our new capabilities, expanding our global footprint, and continuing to invest in developing cutting-edge technology and recruiting top talent. Our vision for the coming year is not just to maintain our position as the leading independent OOH specialist, but to redefine what’s possible in OOH, leveraging our enhanced global network and data-driven solutions to deliver measurable and lasting value to our clients worldwide.”

For more information, please visit

About Outsight

Outsight is an independent OOH specialist and market leader in Belgium. We analyze, advise, and mediate with complete objectivity to offer the best plan at the best price. Our experienced and dedicated team of 14 professionals guide advertisers to create result-oriented OOH and programmatic Dooh campaigns with a focus on efficiency and Impact. Visit us at

About Billups

Billups is reinventing Out-of-Home planning and placement for the performance age. Blending art and science, Billups leads the industry with patented scientific targeting, accurate Out-of-Home measurement and an AI-powered recommendation engine. Billups supports advertisers, agencies and media owners through services and platform technology that make Out-of-Home as automated and attributable as the most effective digital ads. Visit us at

Published on Wednesday, January 3, 2024 at 11:55 AM

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