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IBOUSA’s Chris Cowlbeck: OOH needs better standards, traffic metrics and data (Billboard Insider)

…g OOH. Even digital programmatic takes a hit with … · …Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the… […]

billboardinsider.com
Wed, Dec 27, 2023 at 4:21 PM

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Alternative media (DOOH among them) tries to grab the spotlight, but the economy has other plans (DIGIDAY)

…be accessed through programmatic means — which m… · …es level with other programmatic inventory. “… · … lot of interest in programmatic out of home — t… · …By Michael Bürgi. Digital OOH seems to hold the m… […]

digiday.com
Sun, Dec 24, 2023 at 6:38 PM

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Campaign effectiveness metrics, E-paper signage and retail DOOH networks are the OOH stories to watch in 2024 (Billboard Insider)

… obviously, are AI, programmatic, 3D anamorphic, o… · …Billboard Insider interviewed Nurlan Urazbaev, Edi… […]

billboardinsider.com
Fri, Dec 22, 2023 at 5:45 PM

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David Sailer to replace Brian Coleman as CFO of Clear Channel Outdoor

… data analytics and programmatic capabilities that… · …David Sailer to Assume Role effective March 1, 202… […]

Clear Channel Outdoor Holdings
Wed, Dec 20, 2023 at 4:48 PM

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Mike Donaldson of ERP software provider BillboardPlanet looks back at OOH in 2023 (Billboard Insider)

…d sophistication of programmatic, impression data … · …Mike Donaldson, Chief Growth Officer, at Billboard… […]

billboardinsider.com · Promoted content
Wed, Dec 20, 2023 at 12:11 AM

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Australian OOH trade body boss reviews the year: focus on better measurement (Mediaweek)

…uded in this is the programmatic revolution which … · …Elizabeth McIntyre, CEO OMA and MOVE. We know t… […]

mediaweek.com.au
Tue, Dec 19, 2023 at 9:57 AM

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Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%, OOH To Increase By 4.4% (Dentsu)

The 2024 dentsu Global Ad Spend Forecasts outlook indicates that in the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR). Programmatic channels, which already account for more than 70% of digital ad spend, are also expected to continue growing by double-digits (10.2% three-year CAGR). […]

dentsu.com
Sun, Dec 17, 2023 at 7:09 PM

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Opinion: Out-of-Home Media Trends for 2024 (EMC Outdoor)

…��re looking at you programmatic – but some have… · …come into play with programmatic platforms. For pu… · …t can all be bought programmatically. While this i… · …As we wind down for the year it’s time to have a… […]

emcoutdoor.com
Thu, Dec 14, 2023 at 12:00 PM

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Vistar Media’s Leslie Lee answers the question: Has OOH found its home further down the funnel? (ANA)

…ata integration and programmatic advertising allow… · …Leslie Lee, SVP of marketing at Vistar Media. The … […]

ana.net
Thu, Dec 14, 2023 at 12:11 AM

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DOOH supply-side platform Location Media Xchange (LMX) adds 15,000 media assets in APAC to its inventory via integration with DOmedia and BillboardsIn

12th December 2023, Malaysia – Location Media Xchange (LMX) and DOmedia have made over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and India. […]

Location Media Xchange (LMX) · Promoted content
Tue, Dec 12, 2023 at 5:41 PM

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Hivestack Acquired By Ad Tech Firm Perion In $100M Cash Deal

…The programmatic platform company Hivestack has be… · …The programmatic platform company Hivestack has be… […]

sixteen-nine.net
Tue, Dec 12, 2023 at 9:55 AM

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A Lookback at 2023 OOH Growth

… The ascendance of programmatic advertising is ev… · …expansion. In 2023, programmatic DOOH is anticipat… · …A Lookback at 2023 OOH Growth Publishe… […]

adomni.com
Fri, Dec 8, 2023 at 10:34 AM

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See who won OAAA’s OOH Media Plan awards this year

MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C. […]

OAAA
Tue, Dec 5, 2023 at 7:14 PM

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Pikasso Jordan Renews and Extends its Advertising Concession with The Abdali District, the new city center of Amman

…trics, capacitating programmatic booking of campai… · …Pikasso Jordan will deploy a new range of digital … […]

pikasso.com · Promoted content
Tue, Dec 5, 2023 at 12:10 AM

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Lamar Wins 7-Year St. Louis Airport Contract (Billboard Insider)

…ble to be purchased programmatically on Vistar Med… · …Lamar Advertising Company (Nasdaq: LAMR) has been … […]

billboardinsider.com
Fri, Dec 1, 2023 at 11:56 PM

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