Irish advertising market to grow by 3.2% in 2024, OOH to increase by 7.5%, DOOH – by 11.8%: GroupM (Adworld)

GroupM highlights the strong performance of OOH with the market growing by 15% to €70m in 2023. This is forecast to grow by around 7.5% in 2024 to €74.4m. Of this, digital OOH (DOOH) will continue to drive growth again with a forecast 11.8% increase to €38.7m in 2024. […]