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Australia’s Out-of-Home industry revenue up 12.2% for 2023; DOOH up 64.5 % in Q4 2023 (Mediaweek)

Australian OOH trade body OMA has reported has reported an increase of 12.2 per cent on net media revenue for 2023, to $1,193.7 million. This number is up from an adjusted figure of $1,063.6 million for 2022. Q4 2023 saw an increase of 10.9 per cent on net media revenue year-on-year, posting $366.6 million up from $330.7 million for Q4 2022. […]

mediaweek.com.au
Tue, Feb 20 at 5:11 PM

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Tuesday, February 6 Tue, Feb 6

DOOH Video Climbing In Ad Spend (MediaPost)

…e than one-third of programmatic OOH spend on vide… · …rcentage of overall programmatic OOH remains small… · …shot of select U.S. programmatic OOH spending patt… · …very of billions of programmatic OOH impressions. … · …ained the top three programmatic OOH advertising c… · …rall, the number of programmatic OOH screens incre… · …e than one-third of programmatic OOH spend on vide… · …enty-six percent of programmatic Video OOH ads wer… · …By Laurie Sullivan. Video watched out-of-home (OOH… […]

mediapost.com
Tue, Feb 6 at 9:00 AM

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