Wednesday, May 29, 2024

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Wednesday, May 13, 2015 Wed, May 13, 2015

Tuesday, May 12, 2015 Tue, May 12, 2015

Monday, May 11, 2015 Mon, May 11, 2015

Global Adspend Forecast to Grow in 2015 & 2016 (with full report download link)

The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015   ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]
Mon, May 11, 2015 at 5:42 PM

Wednesday, April 29, 2015 Wed, Apr 29, 2015

Friday, April 24, 2015 Fri, Apr 24, 2015

16:9: Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon

If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, habits vary by regions (watching video on phones in N. […]
Fri, Apr 24, 2015 at 9:29 AM

Tuesday, March 31, 2015 Tue, Mar 31, 2015

Friday, February 27, 2015 Fri, Feb 27, 2015

JCDecaux Airports: Perfectly Poised to Engage with International Tourists

The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the top spot in terms of the number of international arrivals, visited by over half of the world’s tourists (588 million). […]
Fri, Feb 27, 2015 at 10:41 AM

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