Guest Post: Ben Davis, Futuresource Consulting We’ve been looking closely at the adoption rates of digital signage solutions in corporate environments, and based on feedback from some 500 organizations across Western Europe and the US, there’s some clear growth happening in corporate office spaces and meeting rooms. […]
The arrival on the market of fine pixel pitch LED displays has sparked a big jump in shipments globally, but the competitive landscape is so crowded that total revenues have only jumped slightly, according to a new marketplace report by the research firm IHS. Total unit shipments for all pixel-pitch categories in the direct-view LED video market were up 15.6 percent year over year in 2015. […]
The latest IHS Digital Signage & Professional Displays Market Analysis – this one tied to Q1 2016 – says the slowdown in the economies of China, Latin America, and Eastern Europe actually shrunk the digital signage and professional display market by 3%, year on year, in 2015. But the market is coming around and is expected to grow by 2.9% in 2016, at 12.2 million. […]
Mike Pell of Microsoft was one of the speakers last fall at the DSrupted conference. I was really happy he agreed to speak because he had a lot to say about visualized data needing to be insightful first, and then, possibly, pretty. He’s released a set of visualizations he calls “Datascrapers” that has been inspired by New York City’s skyscrapers. […]
One of the things that has bothered me for years about digital signage product marketing is the heavy, almost maniacal use of terms like engagement, experience and immersive by some companies. […]
Seemetrix, Booth FT10 in the Innovator Zone Here’s what Irina Magdenko, product manager at 3divi, has to say about the Russian company’s first appearance at DSE, showing its product Seemetrix. […]
GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking the online and real-world experience Todd Lewis Retailers are struggling with brand loyalty at the same time they are trying to come to terms with the massive troves of data available to them. […]
A prominent US Senator – Al Franken of Minnesota (Democrat) – is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital OOH ad signs. […]
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target and measure the impact of conventional and digital Out-Of-Home media campaigns. […]
Interactive chart below I have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies that produce expensive reports on pretty much any industry they can think of. […]
Guest post: Mark Hemphill, ScreenScape This blog pointed out recently, once again, how there are a lot of bad statistics out there that try to describe the size and scope of the digital signage market. We agree that a lot of what gets referenced seems meaningless to us, as well. But the question come up often: How big is the digital signage market? […]
[The photo is not that of Dave - Ed.] I don’t know how many meetings and conference presentations I’ve been at that sees one or more presenters, early on in their sessions, pop up a slide that shows a chart that climbs up and a big, honking number at the end – signifying the market size for digital signage. It’s almost always a number followed by 000,000,000. […]
GUEST POST: Irfan Khan, SkyKit As a savvy businessperson, you know that digital signage is a huge, well-established market. You see screens everywhere: promoting a new product in the store, advertising deals outside pharmacies—perhaps even touting diaper rash cream – as one sign in my hometown has done for at least the last five years. […]
Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. […]
One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes be easily defined, or be really hard, when it comes to catch-alls like mass transport or shopping malls. […]
