Raw Feed & Search

OAAA Says OOH Ad Spend Up In Q2: Research

The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media to see significant growth, notes the OAAA. […]

sixteen-nine.net
Wed, Aug 19, 2015 at 7:56 AM

Permalink

2015 Mid-Year Advertising Expenditure Forecast: the InBetweener Year

The mid-year advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, June 2015 and Magna Global, June 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]

jcdecaux-oneworld.com
Mon, Jul 27, 2015 at 9:45 AM

Permalink

16:9: Research Suggests Android Picking Up Steam In Signage, Embedded Markets

The embedded business unit of VIA Technologies in Taiwan – which has a big office in Silicon Valley, as well – has done a worldwide survey of end-user customers to get a sense of where they’re at with using Android. Some 93% of the roughly 250 respondents indicated they are either currently using or are considering using Android for an embedded project in the near future. […]

sixteen-nine.net
Tue, Jul 7, 2015 at 12:08 PM

Permalink

16:9: Canada, Dubai Hotbeds Of Digital Signage: Google Trends

If Google Trends is a real measure of activity and interest in digital signage, Canada is the hotbed country, but Dubai is the hotbed city at the moment. These are charts from the past 12 months. This graph shows web activity and you can see how the timeline kinda syncs up with ISE, DSE and the just-finished InfoComm. […]

sixteen-nine.net
Sat, Jun 20, 2015 at 1:32 PM

Permalink

16:9: 17.2 M Digital Signs By 2019, Research Says

A boutique market research firm in Sweden, focused on the Internet of Things and Machine to Machine connectivity businesses, has pushed out a report suggesting global shipments of networked digital signage displays grew by 21.7 percent last year. Berg Insight suggests that high growth will continue for the next several years, ticking along at a compound annual growth rate (CAGR) of 18.7 percent. […]

sixteen-nine.net
Thu, May 28, 2015 at 2:17 AM

Permalink

16:9: Almost Third of Screen Time Now in Portrait Mode: Research

Analyst Mary Meeker’s annual Internet Trends report was pushed out today, and it is, as always, a fascinating look at what consumers are doing online and the trends both in North America and globally. The report comes from the Silicon Valley investment shop Kleiner Perkins Caufield & Byers. […]

sixteen-nine.net
Wed, May 27, 2015 at 4:19 PM

Permalink

16:9: Third Of Print Firms Globally Plan Digital Signage Solutions Within Year: Survey

Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too different for them. I’ve disagreed, and I’ve not only seen digital signage guys like Tom McGowan go work for printing companies (ColorEdge) but also done advisory work myself for a big firm. […]

sixteen-nine.net
Fri, May 22, 2015 at 8:59 AM

Permalink

16:9: Digital Signage Biggest Growth Driver For Internet Of Things Business: Report

The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff on screens. […]

sixteen-nine.net
Wed, May 20, 2015 at 12:08 AM

Permalink

16:9: Attention Spans Study Confirms Multi-Zone Digital Signage Layouts Bad Idea

Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last year. […]

sixteen-nine.net
Mon, May 18, 2015 at 4:58 PM

Permalink

Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads

  A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. […]

sixteen-nine.net
Mon, May 18, 2015 at 10:00 AM

Permalink

16:9: How Consumers Really Use Devices In Retail (Research)

So how do shoppers really use digital tools in-store, versus the many assumptions out there? […]

sixteen-nine.net
Wed, May 13, 2015 at 1:00 PM

Permalink

16:9: A Video Also Worth A Thousand Words: Research

The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]

sixteen-nine.net
Tue, May 12, 2015 at 8:32 AM

Permalink

Global Adspend Forecast to Grow in 2015 & 2016 (with full report download link)

The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015   ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]

jcdecaux-oneworld.com
Mon, May 11, 2015 at 5:42 PM

Permalink

16:9: Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See

Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 9:35 AM

Permalink

16:9: Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon

If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, habits vary by regions (watching video on phones in N. […]

sixteen-nine.net
Fri, Apr 24, 2015 at 9:29 AM

Permalink