16:9: Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See
Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. […]
sixteen-nine.net
Wed, Apr 29, 2015 at 9:35 AM
Wed, Apr 29, 2015 at 9:35 AM