2015 Mid-Year Advertising Expenditure Forecast: the InBetweener Year
The mid-year advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, June 2015 and Magna Global, June 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]
Mon, Jul 27, 2015 at 9:45 AM