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Friday, March 11, 2016 Fri, Mar 11, 2016

Monday, March 7, 2016 Mon, Mar 7, 2016

16:9: How Data Has Become Retail’s New Battleground

GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking the online and real-world experience Todd Lewis Retailers are struggling with brand loyalty at the same time they are trying to come to terms with the massive troves of data available to them. […]

sixteen-nine.net
Mon, Mar 7, 2016 at 1:23 PM

Wednesday, March 2, 2016 Wed, Mar 2, 2016

US Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen

A prominent US Senator – Al Franken of Minnesota (Democrat) –  is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital OOH ad signs. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 5:42 PM

Monday, February 29, 2016 Mon, Feb 29, 2016

Friday, February 26, 2016 Fri, Feb 26, 2016

Tuesday, February 2, 2016 Tue, Feb 2, 2016

Dave Haynes exposes another fake digital signage market report (16:9)

  [The photo is not that of Dave - Ed.] I don’t know how many meetings and conference presentations I’ve been at that sees one or more presenters, early on in their sessions, pop up a slide that shows a chart that climbs up and a big, honking number at the end – signifying the market size for digital signage. It’s almost always a number followed by 000,000,000. […]

sixteen-nine.net
Tue, Feb 2, 2016 at 6:14 PM

Wednesday, January 27, 2016 Wed, Jan 27, 2016

16:9: OOH Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi

Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 12:26 AM

Tuesday, December 15, 2015 Tue, Dec 15, 2015

Tuesday, November 24, 2015 Tue, Nov 24, 2015

Friday, November 20, 2015 Fri, Nov 20, 2015

Tuesday, November 10, 2015 Tue, Nov 10, 2015

Monday, November 2, 2015 Mon, Nov 2, 2015

Tuesday, October 27, 2015 Tue, Oct 27, 2015

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