Survey Shakes Place-Based Pom-Poms
I don’t know how meaningful these things are, but if general surveys about what agency people like about a medium gets you shaking your industry pom-poms, here’s stuff you can slap on a new slide on your ad sales deck: A MyersBizNet survey of some 250 advertiser and agency execs suggests audience value, quality of network sales teams and the opportunity to get innovative are what winds their collective watches about digital place-based (DPB) media networks, also known as Digital OOH networks. […]
Tue, Oct 7, 2014 at 3:15 PM