The mid-year adspend forecasts from ZenithOptimedia and GroupM indicate a positive outlook on the global advertising market from this year to 2016. ZenithOptimedia predicts adspend in the next couple of years to grow in line with increasing GDP levels globally at around 5.7%. […]
When Apple introduced the first iPad four years ago, it changed the mobile world. But just a few years later tablets, which drove much of mobile’s growth the past few years, are not as hot as they used to be. Instead it’s smartphones that are driving mobile gains. […]
Louisville-based solutions provider Codigo is pretty focused on the small to medium-sized financial services sector, and has released a nice report that looks at how branch banking is evolving and where it is going. One of the interesting aspects of it shows that of marketing technology being put in new branches, digital signage is at the top of the list. […]
The Cannes Lions Festival is one of the main highlights of the year for the advertising industry. Held every year in the city of Cannes the event is the place to meet, network and celebrate for 12,000 professionals working in creative communications, whether they be creatives, marketers, technologists or media specialists. 2014 saw delegates attending from 94 countries. […]
Programmatic buying is the hot thing in media now. In its simplest terms, programmatic is anything that involves replacing manual buying procedures in media with automated ones. Spending on programmatic will rise from $3.3 billion this year to more than $9 billion in 2018, according to eMarketer, but there are still many in media who have reservations about it. […]
Jonny Hamilton, Creative Director, AdspaceI've already written about embracing the envionment in your creative. Sponsorships are a great way to take advantage of our original content (which is tailor-made for our enironment) and reach your audience from a different angle. […]
PQ Media’s annual performance benchmarking for the digital out of home industry suggests despite all the geo-political calamities and shaky economies, the sector saw 9.3% revenue growth globally in 2013, and 2014 should be better. […]
I was just talking with someone today about the struggles Asian and European companies can have trying to market in North America without actually having an office or people there. With Intel out of the game, Quividi is without question the big boy in the video analytics-audience measurement part of digital signage. […]
This could be interesting. The US Patent Office has just granted Intel patent #8,766,914, which covers video analytics for digital signage. […]
At a recent conference on Out-of-Home advertising efficiency, OOH was shown to be a valuable medium for advertising strategies both in the long and short term. […]
Maria Slivko, Senior Research Associate, Adspace Have you ever met someone who seemingly knows everything? I'm not talking about the showoff types who present the facade knowing more than you, when in reality they have no clue what they're talking about. I’m talking about people who are truly sophisticated and well-rounded, genuinely versed in almost every topic. […]
Bill Ketcham, CMO, AdspaceThe headline in the January 17, Wall Street Journal was scary…”As Shoppers Skip the Mall, Stores Search for Lures.” The journalists, Shelly Banjo and Drew Fitzgerald, were writing about changing shopper habits and the impact on retail stores. Using ShopperTrak retail data to make their case, they noted that retailers got only about half the traffic during the holidays that they saw three years earlier. Their assessment of retail traffic is accurate, but the average reader takes away the notion that mall traffic is in a free fall because of the headline. […]
Digital devices will be influencing half of all in-store sales by the end of this year, suggest a new report by mega consulting firm Deloitte. Deloitte’s research, based on interviews with more than 2,000 US residents, suggests digital technologies already influence 36 percent or $1.1 trillion of in-store retail sales, and that rate is escalating at a mad pace. […]
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Liz Rave, Marketing Manager, AdspaceDid you happen to see the article in the Wall Street Journal on mall traffic a couple of weeks ago? Well if you are under the age of thirty, my bet is no—or at least not organically. Don’t be embarrassed, I didn’t read it until my boss handed it to me and told me to… and I am in the mall business! […]
