The latest large format LCD sales tracking report from Orange County, CA-based PMA Research suggests commercial displays are seeing a big uptick, with sales on 24/7 LCD displays (the kind recommended for serious digital signage jobs) were up 39% from a year earlier. […]
Guest Post: Dina Townsend, RMG Networks In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an efficient process for them. […]
Following the successful launch of Ocean’s third wave of Neuroscience research in November, attention has focused not only on the results which quantify for the industry further accountability for full motion imagery, but also focuses on what incremental conversations it now facilities for brands – how can they optimise their screen media plans? […]
One of the nice perks of being a Digital Signage Federation member – along with the private jet access I assume I now get as a newly-minted director – is access to the quarterly industry summary put together by IHS Markit. Q3 is now available, and as might be expected, there’s some interesting stuff in there. […]
Not a real place. It irritates the hell out of me when I see another member of the trade press giving any attention to companies that are peddling crap research about this industry – quoting market analysts from these research factories in Pune, India who are pulling numbers out of their collective butts to forecast industry growth and value. […]
Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 billion in ad spend, says the Outdoor Advertising Association of America (OAAA). For the year, to date, sales are up 1.3 percent. […]
Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. […]
Via Display Daily OLED displays have tended to generate a couple of uniform reactions from onlookers:1) they look amazing and 2) they’re amazingly expensive. The latter is changing, according to research firm IHS Markit, which says the manufacturing cost gap between OLED displays and LCD displays is closing. […]
The digital signage display market is expected to see a compound annual growth rate (CAGR) of 18.2% over the next four years, with the biggest growth coming in displays that are 65-inches or larger. The forecast comes from research firm IHS Markit, one of a small handful of companies that actually invests real time, people and money studying this market. […]
If your company chases business in retail, you’ll know it’s a tough slog for a bunch of reasons, and you’ll also have heard and read no end of stories about how brick and mortar retail is in a death spiral. Turns out that’s not really true. The National Retail Federation says the industry may indeed be evolving, but it’s also growing. […]
LOTS of interesting stuff in the new IHS Markit Digital Signage & Professional Displays Market Analysis, this one for Q2 2017. Here’s the top-line stuff in the executive summary: For the first quarter of 2017 (Q1 2017), public display monitor shipments increased 2.6%, with shipments reaching over 804,000 units. […]
It’s no surprise to anyone that retail patterns and behaviours are changing, resulting in winners and losers in the battle for the retail £ as it swings between the “online” and traditional “bricks and mortar” retailers. The battle is fierce, but the traditional retailers still command over 80% of the spend. […]
Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to tell competitors what’s working. But here’s a short case study out of New Zealand about screens in the forecourts and inside New Zealand BP gas stations and c-stores. […]
When I ask digital signage solutions providers about the verticals they chase, most will mention retail, but few say that’s where they are highly-focused. Good thing, given that the scale of retail is not tipping the right way. A Business Insider story notes Credit Suisse research work that suggests retailers are closing stores in the U.S. […]
Display nerds at last week’s annual Society for Information Display’s annual DisplayWeek, this year in LA, saw among other things e-paper technology that was both color AND video capable. Tech developed by Silicon Valley start-up CLEARink, based on R&D that came out of the University of British Columbia, was among the Best In Show winners at the event. […]
