The Media Landscape June 2014: Global Adspend Forecast (free report, OOH included)
The mid-year adspend forecasts from ZenithOptimedia and GroupM indicate a positive outlook on the global advertising market from this year to 2016. ZenithOptimedia predicts adspend in the next couple of years to grow in line with increasing GDP levels globally at around 5.7%. […]
Tue, Sep 2, 2014 at 8:00 AM