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16:9: Controlled Retail Tests Show 800%+ Sales Bump Using Triggered Digital Signage Messaging

Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? […]

sixteen-nine.net
Tue, Aug 20, 2019 at 3:52 PM

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16:9: Display Market Analysts Expect 10% Cost Bump If Trump’s China Tariffs Kick In Sept. 1

The analyst firm DSCC, which focuses on the supply chain for the display industry, is suggesting the trade tariffs US President Trump will be imposing Sept. 1 on China could raise end-user costs by 10% across the range of electronics products coming out of that country. But it also suggests over-supply in the industry might actually push prices down in the short-term. […]

sixteen-nine.net
Wed, Aug 7, 2019 at 6:14 PM

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16:9: How Integrators View The LCD vs LED Video Wall Decision

I sometimes get white papers and research that a vendor hopes I report on or talk about, and then decide against it because the information is hopelessly skewed in favor of that vendor. It’s a bit like those recipe pamphlets that suggest you don’t just add a cup of this, it has to be specifically the vendor’s “this. […]

sixteen-nine.net
Wed, Jul 31, 2019 at 8:28 PM

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New Ocean Outdoor study reveals the brand building power of full motion digital out-of-home interactive creativity

Clear hierarchy of DOOH capability and effectiveness index established London, UK: Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced technology are eight times more impactful than creative content carried by static displays. […]

oceanoutdoor.com
Thu, Jul 11, 2019 at 7:16 AM

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16:9: Inkjet Printing Tech Expected To Lower Costs, Up Capacity For Big OLED Screens

The research firm IHS Markit says OLED display costs are expected to drop as technology that effectively prints the displays matures and production capacity expands. Inkjet-printed (IJP) organic light emitting diode (OLED) display technology is set to enter mass production next year, with capacity expected to rise as much as 12X from 2020 through 2024, says the business information provider. […]

sixteen-nine.net
Thu, Jul 4, 2019 at 6:44 AM

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16:9: Junk Research: When Planning A Digital Signage Network, Remember To Consider The Breastfeeding Implications

I get an email from Google each morning that is a summary of the news headlines it scrapes on the search term “digital signage” and I’d say 95% of what it finds is useless. It does not return stuff from Sixteen:Nine because this deemed “just a blog” and carries opinions. […]

sixteen-nine.net
Mon, Jun 24, 2019 at 5:52 PM

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16:9: DPAA Study: Awareness, Understanding And Use Of DOOH All On Rise

The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our past planner surveys, these latest results will prove invaluable in helping our industry deliver more value to the ad community, sell more effectively and increase budget shares,” says Barry Frey, the president and CEO of the DPAA. […]

sixteen-nine.net
Fri, Jun 21, 2019 at 3:03 PM

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Women’s Aid and Engine secure Grand Prix in Ocean’s 10th anniversary celebration of the ultimate digital out-of-home campaigns

“DOOH is redefining human engagement” – Ocean CEO Tim Bleakley Marking 10 inspirational years of outstanding creativity in digital out-of-home, Ocean Outdoor today (Wednesday, June 19) named the Grand Prix winner of its annual creative competition. […]

oceanoutdoor.com
Thu, Jun 20, 2019 at 4:42 AM

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16:9: MicroLED, Barely A Thing Right Now, To Explode In Growth As Manufacturing Tech Matures

The tech research firm IHS Markit says the day will come when big microLED display walls will not just be affordable by Arab royalty, Russian oligarchs and NBA free agents. […]

sixteen-nine.net
Wed, Jun 19, 2019 at 2:39 PM

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Atlanta’s High Street Collective Launches Living Retail Lab (And It Has A Bar!)

The retail innovation consultancy HighStreet Collective has launched what it calls a Living Retail Lab, a unique project inside a city market in High Street’s hometown of Atlanta. The boutique consultancy has also formalized a partnership with NEC, to use that company’s retail-centric intelligence analytics platform, called ALP, at the lab. […]

sixteen-nine.net
Thu, Jun 6, 2019 at 1:25 PM

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16:9: Mall Campaign Uses Video, Mobile Analytics To Optimize Messages, Boost Foot Traffic To Stores

This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. […]

sixteen-nine.net
Wed, Jun 5, 2019 at 1:58 PM

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16:9: Tests Validate Using Digital Signage To Calm Stress Medical Lab Visitors

I don’t know if the test sample is large enough to be meaningful, but it its nonetheless interesting that calming art images and music on a medical lab digital signage system made blood sampling a better experience for patients at the Health Innovation Centre of Southern Denmark. […]

sixteen-nine.net
Tue, Jun 4, 2019 at 8:24 AM

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16:9: How Five Big Business Trends Apply To Digital Signage

Guest Post: Derek DeWitt, Visix Derek DeWitt Back in December, Senior Business Consultant for Microsoft and co-founder of Techincon, Rashan Dixon, wrote an article for Entrepreneur listing five business trends he thought would continue to rise in 2019. Coming up on the midpoint of the year, we can see that his predictions were pretty spot on. […]

sixteen-nine.net
Fri, May 31, 2019 at 8:25 AM

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OOH Ad Revenues Up 6% In US In Q1 2019: OAAA

Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 billion in spending, based on new numbers released by the Out of Home Advertising Association of America (OAAA). […]

sixteen-nine.net
Thu, May 30, 2019 at 11:14 AM

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16:9: LCD TV Shipments From China Increased 10X In Past Year

Chris Riegel,  CEO of STRATACACHE, had a guest post on here a few weeks ago about the very rapid rise of China as a large-format LCD display manufacturer, and its implications. Here’s more evidence of that sudden rise: Business information provider IHS Markit has a new report out suggesting shipments of large format LCD TVs from China increased 10X … in the past year! […]

sixteen-nine.net
Tue, Apr 30, 2019 at 8:32 AM

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