Proving the value and effectiveness of media investments is important to agencies and the brands they serve. That’s why OAAA invests heavily in original marketing research every year. This year several new research reports will be released at the OOH Media Conference + Expo, to be held May 20 – 22, 2019 in Las Vegas. […]
QUIVIDI – DSE Booth Number 3209 Why do people going to DSE need to put your company on their Must See list of booths? Because Quividi is the industry standard in real-time audience & content analytics for digital signage and visual retail, with over 600 end-customers and 1 billion people counted every month in 80+ countries. […]
Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, says the media company, was developed to offer advertisers and agencies standard metrics throughout the world. It was “designed in collaboration” with Veltys, which does data analysis, processing and modelling. […]
I have always felt sorry for any poor soul who gets the arm put on them to go to a trade show and get schooled up on digital signage – because there are so many hardware and software companies selling variations on what is essentially the same stuff. […]
“It puts London back on the map again, it’s been dark for too long” one commuter announces whilst gazing up at the mesmerising display that dominates Piccadilly Circus. […]
Modern, global destination delivers 88 percent brand recall New research has confirmed the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which engages positively with audiences on an emotional level. […]
Analytics is an increasingly big thing in digital signage these days, and advancements in Bluetooth may have companies that offer shopper and venue intelligence taking another look at it. […]
Global shipments of large LCD panels rose again in 2018, as did the sheer square footage of display footprint, says the research firm IHS Markit. Despite concerns about over-supply in the market, area shipments increased by 10.6 percent to 197.9 million square meters compared to the previous year, driven by TV and monitor panels. […]
This week we look at how the financial services industry is using digital signage in branches, and more to the point, what works and why. Angela Vanderburg is the Digital Practice Lead for Consumer Banking and Retail Financial Services for Q Division, the retail-focused digital strategy consultancy that was launched by STRATACACHE. […]
They say an internship can turn into a job opportunity after college. In my case, I hope that’s true! Since May, I have held an internship at EMC Outdoor. […]
Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. […]
NEC Display has been fairly quietly involved in analytics for a long time now, but it just got very serious and noisy about that capability, with the launch of something called ALP – which is short for Analytics Learning Platform. […]
About 18 months ago, Sixteen:Nine first looked at the state of smart displays and raised the question of whether digital signage displays with embedded System on Chip (SoC) players inside represented the future path for the industry. In early 2017, almost every sign pointed to widespread adoption. Today, it is clear that adoption is happening. […]
This time of year, people’s thoughts turn to the holiday shopping cycle, which spans from Thanksgiving and Black Friday in November through to the New Year. Though just barely over two months long, the time period accounts for a significant chunk of consumer retail purchases throughout the entire year. […]
The Boston-area market research firm International Data Corporation has released new data on the global digital signage market that suggests Samsung continues to be the big dog when it comes to display shipments, with LG second and, in a slightly weird twist, a company I’ve never heard of ahead of NEC in third spot. Goodview??? […]
