Travel Michigan, long recognized for creative excellence in out of home media, has posted a message of strength and unity on 55 donated digital billboards statewide. […]
Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our debut of the series, we interview the Managing Director of Marketing & Communications at OMG Media, Christina Radigan. […]
Public-health leaders and elected officials nationwide have thanked you and out of home media colleagues for communicating with the public. Indiana Governor Eric Holcomb said the out of home media campaign with health messages in 19 markets was “like I’ve never seen before.” Thank you Charlie Miller of Burkhart Advertising for capturing this video. […]
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by Gino Cesto. Certain Categories Will Need to Advertise. We expect that the outdoor resurgence will be led by several categories eager to connect with consumers after so long away. […]
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A new adjective in advertising: “contactless.” Advertisers are relying on out of home (OOH) media to communicate to consumers in the context of coronavirus. Sarpino’s pizza delivery is curbside, contactless, and free, says its billboard ad. Most OOH ads promote local business, and most of those are considered “small businesses. […]
It should come as no surprise that the coronavirus outbreak has put a serious chill on product and service launches for 2020. Econsultancy and Marketing Week did a survey of more than 2,200 marketers, and found the majority believe the outbreak is already heavily influencing marketing activities. […]
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Emails from PR and marketing people drop endlessly into my various inboxes, all day, everyday, and it is unfortunate how much of what I get I can’t understand. It is far too rare that I get a press release or pitch that just says, very simply, this is what this is about, what it does and how it works, and why you and your readers should care. […]
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