Raw Feed & Search

112 OOH Campaigns Are Vying for a 2020 OBIE Award

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specialreports.oaaa.org
Thu, Mar 12, 2020 at 12:23 PM

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What Is a Wallscape?

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dashtwo.com
Tue, Mar 10, 2020 at 1:08 PM

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How Much Will OOH Ad Spending Growth This Decade?

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dashtwo.com
Fri, Feb 28, 2020 at 10:28 AM

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Reaching Consumers Where They Spend Their Time — Podcasts and Connected TV

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dashtwo.com
Wed, Feb 26, 2020 at 12:33 PM

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16:9: Start Making Sense (Or the absurdity of your press releases [Ed.])

Emails from PR and marketing people drop endlessly into my various inboxes, all day, everyday, and it is unfortunate how much of what I get I can’t understand. It is far too rare that I get a press release or pitch that just says, very simply, this is what this is about, what it does and how it works, and why you and your readers should care. […]

sixteen-nine.net
Wed, Feb 19, 2020 at 11:23 PM

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The Complete Guide to Billboards in Los Angeles

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dashtwo.com
Wed, Feb 19, 2020 at 1:57 PM

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16:9: Do Big LED Video Walls Really Need Fixed, Packaged Sizes?

The nature of direct view LED is that it is not really constrained by dimensional limits. A video wall can be the size and shape it needs to be. […]

sixteen-nine.net
Tue, Feb 18, 2020 at 10:20 PM

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OOH campaigns around Valentine’s Day (OAAA)

Valentine’s Day is raking in a record level of spending this year, according to the National Retail Federation. […]

specialreports.oaaa.org
Fri, Feb 14, 2020 at 12:10 PM

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How 5G Will Change Digital Out of Home Advertising (DashTwo)

As 2020 begins, all the major wireless carriers now have some kind of 5G. This is going to impact more than just your data plan. 5G will also change the future for digital out of home. […]

dashtwo.com
Wed, Feb 12, 2020 at 1:08 PM

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Top 10 Out of Home Super Bowl Stunts (DashTwo)

In the days leading up to the Super Bowl, many companies have been competing to win the brand sweepstakes. With Super Bowl commercials becoming increasingly cost-prohibitive (ads in this year’s game cost $5.6 million per 30 seconds), many advertisers want to find other ways to build excitement around the game—and all the better if they shell out less money to do it. […]

dashtwo.com
Fri, Jan 31, 2020 at 3:18 PM

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What You Need to Know About Cannabis Advertising in 2020 (Dash Two)

The past few years, cannabis advertising has been a brave new world for marijuana sellers and advertising vendors alike, who up until the end of 2019 were still testing the waters on what’s legal, what isn’t, and when to toe the line. All that will change in 2020. […]

dashtwo.com
Thu, Jan 16, 2020 at 6:17 PM

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2020 Shocker: Outdoor Advertising Spend Will Surpass Print

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dashtwo.com
Fri, Jan 3, 2020 at 1:22 PM

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The 10 Biggest OOH Developments of the 21st Century (Dash Two)

1. OOH Ad Revenue Grows While Other Media Fall. 2. […]

dashtwo.com
Tue, Dec 10, 2019 at 5:32 PM

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7 Factors That Impact Billboard Pricing

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dashtwo.com
Tue, Dec 3, 2019 at 12:16 PM

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Mounting Competition between Streaming Services Results in Increased Spending on OOH Advertising (OAAA)

Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+. […]

specialreports.oaaa.org
Mon, Dec 2, 2019 at 10:54 AM

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