We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey: Kate, do you want to go right into a big challenge you faced working as a woman in our industry? […]
Women in marketing have made remarkable contributions to the industry and also faced a host of challenges. As a WBENC organization, we thought it was important to observe Women’s History Month, so we pulled together a group of seasoned executives to discuss their experiences as women in marketing. They got together for a roundtable discussion, and we wanted to share their thoughts. […]
Out-of-home (OOH) marketing technology developer Broadsign welcomes OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. Courtesy Broadsign Out-of-home (OOH) marketing technology developer Broadsign welcomed OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. […]
PPDS, a global provider of Philips digital signage, direct view LED displays and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. Photo courtesy PPDS PPDS, a global provider of Philips digital signage, direct view LED displays, and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. […]
Some of the biggest names in out of home (OOH) advertising rolled up their sleeves to celebrate Black History Month, and the result was creatively designed to honor, educate, and inspire. OUTFRONT partnered with 100 Black Men of America, Inc. […]
How to Win with Digital Advertising in 2022: Unraveling the Mysteries of Connected TV DASH TWO Kim M. Pham The post How to Win with Digital Advertising in 2022: Unraveling the Mysteries of Connected TV first appeared on DASH TWO. […]
In a clever, cheeky marketing move, the folks at TSItouch have registered with a service that marks today at The World Needs More Touch ... […]
In a nod to the travel-hesitant times, Planar is taking its display pots and pans on the road this fall – on what it ... […]
Lots of story and product pitches come in with images that make me wonder if they’re real or Photoshop’d, but at least the vast ... […]
Local health authorities continue to use Covid-emergency relief funds to communicate with the public using the flexibility of out of home media. […]
We are thrilled to unveil the 2021 OOH Industry Award winners. The awards, first launched in 1991, honor individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. The Hall of Fame Awards are dedicated to those who have spent their careers as advertising trailblazers for the OOH industry. […]
One of the reasons that LED display manufacturers have turned to bundled products and fixed sizes is that they say the pro AV ecosystem, as a whole, is still somewhat unfamiliar with the technology and how it goes together. So they struggle to sell something they don’t totally understand – given all the references to pitches and diodes and modules and cabinets and on and on. […]
Don Winter, Co-founder & Co-CEO, Encompass Media Group, Long Island City, NY For more than 10 years, Winter served on the board of the Manhattan Chamber. When he was asked recently to step up as chairman, “I felt a responsibility to accept . . […]
That secret sauce? Digital signage. Whether inside or out, it’s supplying marketers methods to reach customers where the greatest impact is – on location. […]
I pretty much write for a living, but in the context of the industry I cover, I’m usually much happier when a vendor shows me what a product or services does, as opposed to making me read about it. […]
