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16:9: Get A Useful Video Glimpse Inside Ray-Ban Flagship In NYC

Here’s a great example of how you don’t need a camera, lights and sound crew to produce a useful video about a digital signage project. This is Samsung’s Parrish Chapman, who I think leads the retail sector for the company’s pro display division in the U.S., walking and talking his way through the Ray-Ban sunglasses flagship store in the SoHo district of New York City. […]

sixteen-nine.net
Tue, Jan 19, 2021 at 8:40 AM

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16:9: AV Distribution Company Stampede Undergoing Name Change; Parent Exertis Unifying Its Pro AV Brands

A well-established name in the North American digital signage and AV market is going away, taking on the name of its UK-based masters in a brand unification exercise. Buffalo, NY-based pro AV distribution company Stampede will operate in North America as Exertis. […]

sixteen-nine.net
Thu, Oct 1, 2020 at 7:40 AM

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16:9: Acronym Conundrum – DV LED, DV-LED, DVLED, Something Else??? Should We Care???

I was trading messages with an industry friend Monday, who asked me what the preferred or most used acronym is for direct view LED displays. Was it DvLED? Or dvLED? […]

sixteen-nine.net
Tue, Sep 29, 2020 at 8:19 AM

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16:9: Nancy Radermecher Of JohnRyan On How Retail Banking Is Digitally Transforming (Transcript of podcast)

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Ask a digital signage provider about its target markets, and a hell of a lot of them will list banks among them. But only a small handful of companies are solely focused on the financial services sector, and the best known and most enduring of those is JohnRyan. […]

sixteen-nine.net
Wed, Aug 26, 2020 at 11:22 PM

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Across the Desk: Taylor Weiss

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our second part of the series, we interview the Marketing Media Manager at EAZE, Taylor Weiss. What excites you about OOH right now? […]

specialreports.oaaa.org
Tue, May 12, 2020 at 11:44 AM

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OOH Gives Back: Coronavirus Billboards & a History of Outdoor Philanthropy

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dashtwo.com
Tue, May 5, 2020 at 5:21 AM

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“Johnny Wade Day” . . . Honoring Operations Pros

In out of home media, people like Johnny Allison Wade are essential. For nearly half a century, Wade built, maintained, and posted billboards in much of the country. Retiring, Wade will be honored on May 1 by the Fairway Outdoor Advertising plant in Valdosta, GA. […]

specialreports.oaaa.org
Thu, Apr 30, 2020 at 7:54 PM

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Strength, Unity… Digital Billboards Tout “Pure Michigan”

Travel Michigan, long recognized for creative excellence in out of home media, has posted a message of strength and unity on 55 donated digital billboards statewide. […]

specialreports.oaaa.org
Thu, Apr 30, 2020 at 10:26 AM

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Christina Radigan: the pandemic revealed shortcomings with OOH measurement (OAAA)

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our debut of the series, we interview the Managing Director of Marketing & Communications at OMG Media, Christina Radigan. […]

specialreports.oaaa.org
Wed, Apr 29, 2020 at 5:07 PM

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Using PSA to Demonstrate OOH Capabilities

Public-health leaders and elected officials nationwide have thanked you and out of home media colleagues for communicating with the public. Indiana Governor Eric Holcomb said the out of home media campaign with health messages in 19 markets was “like I’ve never seen before.” Thank you Charlie Miller of Burkhart Advertising for capturing this video. […]

specialreports.oaaa.org
Mon, Apr 27, 2020 at 4:26 PM

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What Makes an OOH Campaign Successful? 

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dashtwo.com
Tue, Apr 21, 2020 at 2:41 PM

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Opinion: How Out of Home Will Come Roaring Back From the Pandemic (DashTwo)

by Gino Cesto. Certain Categories Will Need to Advertise. We expect that the outdoor resurgence will be led by several categories eager to connect with consumers after so long away. […]

dashtwo.com
Thu, Apr 9, 2020 at 1:12 PM

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‘We Deliver:’ OOH Communicates Critical Messages (OAAA)

A new adjective in advertising: “contactless.” Advertisers are relying on out of home (OOH) media to communicate to consumers in the context of coronavirus. Sarpino’s pizza delivery is curbside, contactless, and free, says its billboard ad. Most OOH ads promote local business, and most of those are considered “small businesses. […]

specialreports.oaaa.org
Thu, Mar 26, 2020 at 12:08 AM

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16:9: Research Indicates Outbreak Is Already Curbing Product And Service Launch Plans

It should come as no surprise that the coronavirus outbreak has put a serious chill on product and service launches for 2020. Econsultancy and Marketing Week did a survey of more than 2,200 marketers, and found the majority believe the outbreak is already heavily influencing marketing activities. […]

sixteen-nine.net
Fri, Mar 20, 2020 at 8:32 AM

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AT&T to Receive the OBIE Hall of Fame Award for Legacy of Exceptional OOH Advertising

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specialreports.oaaa.org
Thu, Mar 12, 2020 at 12:27 PM

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