Lots of story and product pitches come in with images that make me wonder if they’re real or Photoshop’d, but at least the vast ... […]
Local health authorities continue to use Covid-emergency relief funds to communicate with the public using the flexibility of out of home media. […]
We are thrilled to unveil the 2021 OOH Industry Award winners. The awards, first launched in 1991, honor individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. The Hall of Fame Awards are dedicated to those who have spent their careers as advertising trailblazers for the OOH industry. […]
One of the reasons that LED display manufacturers have turned to bundled products and fixed sizes is that they say the pro AV ecosystem, as a whole, is still somewhat unfamiliar with the technology and how it goes together. So they struggle to sell something they don’t totally understand – given all the references to pitches and diodes and modules and cabinets and on and on. […]
Don Winter, Co-founder & Co-CEO, Encompass Media Group, Long Island City, NY For more than 10 years, Winter served on the board of the Manhattan Chamber. When he was asked recently to step up as chairman, “I felt a responsibility to accept . . […]
That secret sauce? Digital signage. Whether inside or out, it’s supplying marketers methods to reach customers where the greatest impact is – on location. […]
I pretty much write for a living, but in the context of the industry I cover, I’m usually much happier when a vendor shows me what a product or services does, as opposed to making me read about it. […]
Here’s a great example of how you don’t need a camera, lights and sound crew to produce a useful video about a digital signage project. This is Samsung’s Parrish Chapman, who I think leads the retail sector for the company’s pro display division in the U.S., walking and talking his way through the Ray-Ban sunglasses flagship store in the SoHo district of New York City. […]
A well-established name in the North American digital signage and AV market is going away, taking on the name of its UK-based masters in a brand unification exercise. Buffalo, NY-based pro AV distribution company Stampede will operate in North America as Exertis. […]
I was trading messages with an industry friend Monday, who asked me what the preferred or most used acronym is for direct view LED displays. Was it DvLED? Or dvLED? […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Ask a digital signage provider about its target markets, and a hell of a lot of them will list banks among them. But only a small handful of companies are solely focused on the financial services sector, and the best known and most enduring of those is JohnRyan. […]
Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our second part of the series, we interview the Marketing Media Manager at EAZE, Taylor Weiss. What excites you about OOH right now? […]
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In out of home media, people like Johnny Allison Wade are essential. For nearly half a century, Wade built, maintained, and posted billboards in much of the country. Retiring, Wade will be honored on May 1 by the Fairway Outdoor Advertising plant in Valdosta, GA. […]
